GTM Specialist, Roma

Roma:

Roma, sister company of Zamp, is a financial technology company aiming to bring together regulated and compliant digital assets into the core financial ecosystem.

We Provide:

Seamless USD Banking - Digital asset enabled

- Access to global USD accounts across 100+ countries (eg. Cayman, BVI, US)

Infrastructure services- API first, regulatory compliant⁠

- Secure and compliant wallet solution for digital asset custody and management

- Accept digital currencies as a payment method with our user-friendly payment gateway

OTC services - Deep liquidity, effortless settlement 

- Access exclusive deep liquidity for trading across multiple market pairs

- Efficient settlement in Digital Assets or Fiat via secure channels of SWIFT or FedWire

About the Role:

Roma is a dynamic startup aiming to revolutionize the financial world, with a strong emphasis on tokenization of digital assets. As a GTM Specialist, you will play a pivotal role in launching our innovative products into the market within the digital assets space. You will work closely with cross-functional teams to develop and execute strategic go-to-market plans, ensuring successful product adoption and market penetration.

Key Responsibilities:

• Collaborate with product, marketing, and other teams to develop comprehensive GTM strategies for new products and features.
• Conduct market research in the crypto industry to identify target audience segments, understand customer needs, analyze competitors, and gather insights to inform marketing strategies.
• Lead the planning and execution of product launches, including coordinating cross-functional efforts, setting timelines, and ensuring alignment with business objectives.
• Work with the marketing team to craft compelling messaging and positioning for Zamp's products and services, tailored to different target audiences and market segments.
• Collaborate with the marketing team to create engaging marketing collateral, including website content, presentations, sales enablement materials, and other promotional assets.
• Develop and manage multi-channel marketing campaigns to drive product awareness, generate leads, and support customer acquisition efforts.
• Develop sales enablement resources, such as pitch decks, training materials, and competitive intelligence, to support effective selling.
• Define key performance indicators (KPIs) and metrics to measure the effectiveness of GTM initiatives, and regularly monitor and analyze performance data to optimize strategies.
• Gather feedback from customers and internal stakeholders to iterate on GTM strategies and improve product-market fit.
• Collaborate effectively with product management, engineering, marketing, and other teams to ensure alignment and seamless execution of GTM plans.

Qualifications & Skill Set required:

• Bachelor's degree in business, marketing, or a related field; an MBA is a plus.
• Proven experience in GTM strategy, Product Marketing, or Sales within the Crypto and B2B fintech industry.
• Enthusiastic about the Crypto, Blockchain, and Digital Asset ecosystems, with a strong conviction in their ability to transform the worldwide financial framework.
• Strong analytical skills and the ability to translate data insights into actionable strategies.
• Excellent communication and storytelling skills, with the ability to craft compelling messaging and positioning.
• Experience leading cross-functional teams and managing complex projects with tight deadlines.
• Results-driven mindset with a focus on achieving measurable business outcomes.
• Ability to thrive in a fast-paced startup environment and adapt to changing priorities.
• Proficiency in marketing tools and platforms, such as CRM systems, marketing automation software, and analytics tools.

Our Culture and Benefits:

If you're passionate about building from the ground up, you've found your ideal spot! We're establishing a company where ideas reign supreme, communication flows openly, builders are empowered, and meritocracy is key—all while maintaining utmost transparency.

Here's your chance to join our early team, collaborating directly with the founding team and given free rein to unleash your creativity. We're all about hard work, hustle, and delivering unparalleled products and experiences to our customers. As we embark on a mission to revolutionize financial operations for companies, we're seeking stellar individuals like yourself to hop on board our rocket ship!

Here are some of the exciting perks we offer:

- Competitive salaries and stock options with substantial potential upside

- Working alongside top-notch talent—seriously, we don't joke about that

- A diverse and inclusive workspace

- Comprehensive medical insurance covering employees, spouses, and children

- A culture that celebrates every victory, big or small

- Opportunities for continuous learning and skill development

- Good food, games, and a comfortable office environment that feels like home

Embark on an extraordinary journey by joining our team and collaborating with the finest minds, crafted at the forefront of prominent companies like Amazon, Uber, Facebook (Meta), McKinsey, Bain, Stripe, Microsoft, Razorpay, Browserstack, Zomato, Lenskart, and many more!