Job Description
The Group Strategy Director is a leadership role within The Kitchen -Kraft Heinz's integrated creative function- uniquely embedded into the Kraft Heinz business, responsible for driving strategic excellence across a designated business unit comprising 4-8 consumer-facing brands. This individual will serve as a strategic consult for their business unit, connecting brand objectives to actionable insights and creative direction for The Kitchen. Reporting to the Head of Strategy in The Kitchen, the Group Strategy Director will lead a team of strategists, collaborate with creative and communication leads, and act as a strategic partner to senior marketing leadership within their business unit.
Key Responsibilities
Strategic Leadership
- Lead the strategic planning process for your assigned brands in The Kitchen, identifying opportunities for growth, innovation, and market differentiation.
- Learn these brands, inside and out. Provide thought leadership to help elevate brand positioning, messaging, and consumer engagement strategies.
- Help develop and maintain the long-term creative strategic vision for the business unit, ensuring alignment with overarching company objectives.
Cross-Functional Collaboration
- Act as the primary strategic partner for Brand Communication and General Manager counterparts, ensuring alignment across creative, as well as owned, earned, and paid media channels.
- Embed into the business' standing meetings and routines to ensure 360 understanding of the business.
- Collaborate closely with creative, insights, and analytics teams to translate data into actionable strategies.
- Serve as the voice of creative strategy in senior-level business unit meetings, representing The Kitchen with professionalism and expertise.
Team Management
- Manage and mentor a team of Pod Strategists and Social Managers within The Kitchen, contributing to a culture of collaboration, creativity and high performance.
- Ensure integration and understanding of strategic insights into creative briefs and campaign planning across Kitchen work.
- Drive accountability by setting clear goals, performance metrics, and professional development plans for Kitchen team members.
Consumer Insights & Market Trends
- Stay ahead of market trends, cultural shifts, and consumer behavior to proactively inform brand strategies.
- Partner with Consumer Insights specialists to leverage research and analytics in building data-driven strategies.
- Identify and capitalize on emerging opportunities for the business unit's portfolio of brands.
Operational Excellence
- Ensure all Kitchen strategic deliverables are completed on time, within scope, and of the highest quality.
- Proactively address challenges, bottlenecks, and resource needs across the business unit.
- Contribute to the broader strategic vision of The Kitchen as part of its leadership team.
Requirements
Education & Experience
- 10+ years of experience in brand strategy, creative strategy, or marketing roles, preferably within a Fortune 500 CPG company or top-tier creative agency
- Proven track record of leading strategy for multiple brands or a portfolio of products, demonstrating success in driving business growth and brand differentiation
- Experience in leveraging data-driven insights, market trends, and consumer behavior to inform long-term brand strategies
- Demonstrated expertise in building and implementing integrated strategies across owned, earned, and paid media channels
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz' strategy and values.
New Hire Base Salary Range:
$137,400.00 - $171,700.00
Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
- Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
- Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
- Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
- Financial - 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon Center
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
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Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.