Group Head Digital Marketing

Responsibilities:

• Responsible for leading the strategic development, engagement, sales growth of Old Mutual digital platforms (web and mobile platforms).
• Responsible for Digital Marketing and Social Media Strategies, Implementation, Policies and Governance for Old Mutual.
• Responsible for analytics and implements initiatives to optimize sales by increasing conversion and decreasing site abandonment. The incumbent will lead strategy and instrumentation of Digital analytics, personalization.
• Responsible for implementing new digital sales campaigns, maintaining existing campaigns, driving strategies for more sophisticated testing and the development of differentiated inline shopping experiences for unique customer segments.
• Responsible for a range of marketing automation campaigns and the implementation of adequate marketing automation platforms/solutions for the business.
• The job holder is responsible to deliver and implement personalisation initiatives across our digital assets that entices traffic, customer satisfaction and conversion.
• Design new personalisation initiatives, tailored and targeted offers, relevant communications across digital touchpoints including but not limited to Website, Mobile, email marketing and other communication channels.
• Responsible for optimising audience segmentation that drives customer satisfaction and conversion rate improvements across our digital channels
• The position will have the responsibility to lead the following critical capabilities for the group: Digital Marketing, Performance Marketing, Digital Marketing Analytics, SEO ,customer retention and persistency and Digital Adoption

The role will have the following main priorities/deliverables:

• Develop and implement strategies to grow and maximise digital sales and revenue with a relentless focus on customer acquisition, conversions, revenue and the management of digital acquisition and retention.
• Lead Performance Marketing, SEO and Digital Marketing function, by identifying and applying the changes required to processes, capabilities and culture in order to achieve the successful implementation across the group.
• Deliver the overall commercial results for Digital sales within the agreed upon risk appetite for the group.
• Deliver always-on Brand online conversation calendar to ensure organic presence of the brand is in-line to bring to live the Brand Promise.
• Lead the Search Engine Optimisation strategy and implementation for Old Mutual.

• Optimize Digital sales, profit and consumer experience metrics for Old Mutual sites in conjunction with creative and marketing teams and driving day to day execution of strategies, promotions, tactics and campaigns.
• Manage expense budgeting and forecasting along with vendor relationships.
• Provides consistent and effective leadership and mentorship to advance the skills, coordination and overall effectiveness of cross-functional teams for purposes of progressing the group’s digital sales objectives.
• Develop and optimize differentiated online shopping experiences for unique customer segments, incorporating emerging omni-channel capabilities (e.g. mobile) and based on targeted online marketing campaigns.
• Analyze current and past trends, monitor performance indicators, highlight trends and analyzing causes of unexpected variances. Perform appropriate competitive analyses, benchmarking and research to drive solid ROI analysis and recommendations.
• Provides leadership to cross-functional teams during the entire lifecycle of sales journeys optimization, including deployment and post-deployment activities relating to eCommerce.
• Proactively identifies problems that arise in the day-to-day execution of the digital sales plans, outlines options and recommends solutions.
• Anticipates upstream and downstream impacts of the eCommerce plans and works with internal business groups to adjust ways of working and practices in order to support performance and outcomes for the business.

Role Description & Key Result Areas:

Qualifications and experience:

Role Requirements

• 8 to 10 years’ management experience.
• At least 3 years’ experience at executive level.
• 5-7 years as a Performance Marketing  strategist working on digital consumer-facing channels and platforms.
• 5+ years Performance Marketing experience, optimally with mobile and Omni-channel focus.
• Ability to self-organize multiple tasks and to complete them on time with a clear focus on quantitative results.