Field & Channel Marketing Manager

Forcepoint is seeking a Field & Channel Marketing Manager to drive demand across the Central Region of North America. This critical role includes the planning and execution of all demand generation activities in the region leveraging events and Channel MDF. 

The Field Marketing role is at the forefront of communicating our message through the different marketing tactics as well as crafting the strategies and execution plans to attract new customers and retain existing customers. In this position the candidate will run field marketing events and work closely with the Channel Team to drive through partner demand gen activities in the region.  

Job Responsibilities: 

• Planning and executing a lead generation-driven field marketing strategy primarily focused on events (proprietary and 3rd party) 

• Researching and assessing relevant industry and technology events for the sales and marketing teams that meets our event sponsorship requirements e.g., 1:1 meeting with our target customer and brand awareness with a specific cost per lead 

• Work with the Channel Sales organization to develop and execute through Channel demand generation programs in alignment with the Channel growth strategy, leveraging MDF 

• Collaborate with internal cross-functional teams and external partners to execute all events including development of creative assets, demo productions, material, and team logistics 

• Be the main point person for all regional events coordination and assessment 

• Identify opportunities to engage existing customers and attract and engage prospects 

• Accountable for tracking budget, ROI, and number of MQLs of each event by collaborating with sales and marketing leadership 

• Responsible for managing the onsite logistics for facilitating the event, providing social support during regular non-event period, and managing the settlement of online / offline marketing support with the third-party vendor 

• Actively participating in research, designing, development, and coordination of organizational events and meetings, evaluating current organizational position of the company, and resolving the same by providing appropriate solution 

• End-to-end Management of field marketing projects from planning as per the client's requirement and building plan of action to estimating overall budget. 

• Responsible for both lead acquisition and lead nurturing campaigns, and other campaigns in regional campaign creation; participating in these promotional activities for promoting products by campaigning and by social media marketing 

• Closely working with the sales and marketing team, product marketing team, and regional campaign team for evaluating the total impact of marketing event, and gathering feedback from them regarding its success in generating demand of the product / service 

Requirements: 

• 4+ years of experience in B2B marketing, experience in the marketing technology sector is preferred 

• Hands-on and familiar with field marketing planning and execution 

• Equally comfortable working cross-functionally and independently 

• Digital native that is up to date with current digital marketing trends and technology, with the ability to adapt to using different tools 

• Previous experience with inbound marketing and sales software such as HubSpot & Salesforce 

• Channel Marketing experience 

• Strong oral, written, and verbal communication skills 

• Demonstrated track record in field marketing 

• Exceptional leadership and management skills 

• Strong organizational skills with emphasis on time management 

• Strong interpersonal skills and negotiation skills 

• Ability to work independently or in groups 

• Self-motivated with demonstrated flexibility and adaptability in various tasking situation 

• Strong analytical skills with focus towards details 

• Ability to handle pressure and work in a constantly changing atmosphere 

Education and Experience 

• Bachelor’s degree in marketing or equivalent experience 

• 2+ years’ experience in IT business-to-business marketing – preferably in the field of cyber security 

• Experience in event planning, management and support 

• Experience working in an organization with a two-tier channel sales model  

• Working knowledge of Salesforce.com, Outreach, HubSpot and Asana preferred 

• Excellent Microsoft Office skills: Word, PowerPoint, Excel 

Soft Skills 

• Fast learner, highly motivated and proactive self-starter with the ability to focus in a world of changing priorities 

• Strong verbal and written communication skills and outstanding presentation skills for a variety of audiences including executives, partners, and customers. 

• Ability to work independently and in a (remote) team environment  

• Highly organized and detail oriented with strong project management skills with ability to track and follow up on actions 

• Able to effectively prioritize and manage multiple tasks and deadlines