Home Lending Marketing Strategy Lead

Job Description
Chase Home Lending makes the dream of homeownership possible. We offer purchase and refinance home loans, help customers access equity in their homes, service residential mortgage loans, and provide affordable housing solutions. Home Lending is ranked #2 in mortgage servicing and #5 in mortgage originations, reaching more than 70 million households.
As a Home Lending Marketing Strategy Lead on the Marketing Strategy & Transformation team, you will support marketing objectives by driving towards market share growth, customer engagement, and integration across lines of business aligned with "One Chase". In addition, you will drive business transformation through modern technology platforms that enable personalized consumer journeys and workflow optimization approaches such as Agile methodologies.
Job responsibilities

• Conduct research to understand market dynamics, competition, and customer needs.
• Analyze product mix, Chase's market share, and identify customer gaps.
• Use personalization strategies across digital and offline channels to engage customers throughout the homebuying journey.
• Develop and test value propositions, considering financial returns, execution constraints, and risks.
• Assess and optimize marketing performance.

Required qualifications, capabilities, and skills

• 7+ years in marketing strategy.
• Proficiency in segmentation, targeting, lifecycle management, messaging, and consumer experience optimization.
• Ability to assess opportunities, prioritize, and plan execution.
• Experience in designing and executing multichannel campaigns.
• Ability to work in a matrixed environment with various partners.
• Strong narrative-building and communication skills for complex topics.
• Advanced skills in MS Excel and PowerPoint.
• Bachelor's degree from an accredited institution.

Preferred qualifications, capabilities, and skills

• Familiarity with modern marketing stacks, including web, mobile apps, CRM, CDP, and automation tools.
• Ability to adapt to dynamic environments and diverse topics.
• Understanding of industry drivers like macroeconomic factors, interest rates, and the regulatory environment.
• Master's degree or MBA in Marketing.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.