Director of Small Business Marketing - Hybrid (Atlanta, GA. or Dallas, TX.)

Are you looking to accelerate your career without having to hide your authentic self - a place where you can be you? A career that’s making a bigger impact on the world?  At OneDigital, we are on a mission to help people do their best work and live their best lives.  From the services we offer to the way we show up for each other each day, we are fueling dreams, achieving big goals, and embracing each other’s truest selves.

We understand that pursuing a new job is a big deal.  Maybe you’re afraid you won’t fit in.  Well, here’s the good news.  For us, the days of “fit in to get in” are over and being different is not a barrier to getting ahead. Greatness comes in all shapes, sizes, colors, and experience levels. If you are looking for a people-first culture that is wired for growth, driven to serve, and totally committed to having your back, give us a shot. Your best life awaits.

Our Newest Opportunity: 

The Director of Marketing, Small Business, will lead the strategic marketing initiatives for OneDigital’s comprehensive small business offerings, including Employee Benefits, Retirement, Professional Employer Organization (PEO) services, and Property & Casualty (P&C) solutions. Reporting directly to the Senior Vice President of Marketing, this role will play a critical part in driving growth, enhancing client engagement, and positioning OneDigital as the premier partner for small business solutions.

This individual will collaborate closely with practice leaders, sales teams, product development, and service teams to build targeted, data-driven marketing strategies that generate leads, support client retention, and amplify brand presence in the small business market. The ideal candidate will be a strategic thinker and results-driven leader, capable of delivering innovative marketing campaigns that drive measurable business outcomes.

Key Responsibilities & Duties

Strategic Leadership & Go-to-Market Initiatives

• Develop and execute comprehensive marketing strategies for all small business offerings—Employee Benefits, Retirement, PEO, and P&C—ensuring alignment with OneDigital’s overarching growth objectives.

• Partner with business line leaders to define target audiences, segment markets, and craft compelling value propositions tailored to small business owners and decision-makers.

• Lead integrated go-to-market plans for new products, services, and geographic expansions within the small business sector.

• Drive thought leadership initiatives that position OneDigital as an innovator and trusted advisor in the small business marketplace.

Brand & Market Positioning

• Strengthen OneDigital’s brand authority in the small business space through consistent, strategic storytelling and differentiated market positioning.

• Ensure cohesive brand messaging across all small business marketing initiatives, collaborating with internal stakeholders and field marketing teams.

• Create and execute campaigns that reflect OneDigital’s fierce advocacy for small businesses, emphasizing personalized solutions and client-first excellence.

Growth & Demand Generation

• Oversee multi-channel marketing campaigns to drive lead generation, accelerate the sales pipeline, and boost client acquisition across all small business offerings.

• Implement data-driven marketing strategies to optimize ROI, leveraging digital marketing, SEO/SEM, paid media, and account-based marketing (ABM).

• Collaborate with sales enablement teams to provide targeted content, tools, and resources that support sales effectiveness throughout the buyer’s journey.

• Utilize market insights and customer data to refine marketing strategies, enhance conversion rates, and improve client retention.

Operational Excellence & Team Leadership

• Lead, mentor, and develop a high-performing small business marketing team, fostering a culture of innovation, accountability, and collaboration.

• Partner with field marketing to ensure seamless execution of national and regional campaigns.

• Manage marketing budgets, vendor relationships, and resource allocation to maximize efficiency and impact.

• Monitor key performance metrics and use data analytics to inform strategic decisions and optimize marketing effectiveness.

• Ensure marketing initiatives are compliant with industry regulations and internal compliance standards, partnering with legal and compliance teams to mitigate risks.

Preferred Experience

• 8+ years of experience in B2B marketing, with a focus on small business solutions, employee benefits, retirement, PEO, insurance, or related industries.

• Proven track record of leading strategic marketing initiatives that drive growth and establish brand leadership.

• Bachelor’s degree in marketing, business, communications, or a related field; MBA preferred.

• Experience with digital marketing platforms (e.g., HubSpot, Salesforce Marketing Cloud), CRM systems, and data analytics tools.

• Strong understanding of the small business landscape and the unique challenges faced by small business owners.

Required Capabilities

• Strategic thinker with the ability to translate business goals into actionable marketing initiatives.

• Strong leadership and team management skills, with a proven ability to drive results through collaboration and innovation.

• Exceptional communication and storytelling skills, with the ability to craft compelling narratives that resonate with small business audiences.

• Data-driven mindset with strong analytical skills to assess marketing performance and make informed decisions.

• Ability to manage multiple projects and deadlines in a fast-paced, dynamic environment.

• Results-oriented, proactive, and adaptable, with a passion for delivering excellence and measurable impact.

This role offers the opportunity to shape the future of OneDigital’s small business marketing strategy, driving growth, innovation, and client engagement across multiple practice areas while making a meaningful impact on the success of small businesses nationwide.

Your base pay is dependent upon your skills, education, qualifications, professional experience, and location. In addition to base pay, some roles are eligible for variable compensation, commission, and/or annual bonus based on your individual performance and/or the company’s performance.  We also offer eligible employees health, wellbeing, retirement, and other financial benefits, paid time off, overtime pay for non-exempt employees, and robust learning and development programs. You will receive reimbursement of job-related expenses per the company policy and may receive employee perks and discounts. 

To learn more, visit: www.onedigital.com/careers 

OneDigital is an equal opportunity employer. Not only as a matter of standard, but to honor and celebrate our differences. We believe that the power of ONE starts with you. We are committed to cultivating and preserving a culture that celebrates diversity, insists on equity and inclusion, and connects us. Ensuring our people feel seen, valued, respected, and supported is fundamental to our core values and business goals.

OneDigital provides equal employment opportunities to all employees and applicants for employment regardless of their: veteran status, uniformed servicemember status, race, color, religion, sex, sexual orientation, gender identity, age (40 and over), pregnancy (including childbirth, lactation and related medical conditions), national origin or ancestry, citizenship or immigration status, physical or mental disability, genetic information (including testing and characteristics) or any other category protected by federal, state or local law (collectively, “protected characteristics”). A copy of the Federal EEO poster is linked here.

Pursuant to local Fair Chance Ordinances, we will consider qualified applications with arrest or conviction records for employment. For applicable candidates, the following ordinances are linked here to inform you of your rights as an applicant:

City and County of San Francsico

City of Los Angeles

County of Los Angeles

Employment decisions shall comply with all other applicable federal, state and city/county laws prohibiting discrimination in employment. OneDigital complies with all criminal history inquiry [or ‘ban the box’] laws in California, Connecticut, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New Mexico, Oregon, Rhode Island, Vermont and Washington.

In short, we believe in hiring the most qualified applicant for the position, regardless of background.

If you have questions about our hiring policies and practices, we would be happy to discuss upon receiving your application. We hope to welcome you to OneDigital and look forward to hearing from you.

Thank you for your interest in joining the OneDigital team!