Demand Generation Marketing Specialist (Contract)

BigCommerce’s mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.

We are equally passionate about growing our employee’s careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been  recognized numerous times  for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.

BigCommerce is disrupting the e-commerce industry as the SaaS leader for fast- growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

In this role, you will be responsible for supporting marketing campaign execution and optimization as well as ancillary events from concept to completion. This includes the creation of integrated marketing campaigns, aligning with sales, data-driven optimizations and performance analysis.

The ideal candidate will be creative, detail oriented, highly organized, proactive and comfortable working on time-sensitive projects while also thinking outside of the box.

What you’ll do

• Execute on certain programs and projects end-to-end underneath a broader campaign framework managed by demand generation managers

• Ensure proper tracking of campaigns with the help of Revenue Operations, assist demand gen managers with campaign reporting and analysis, and work cross-functionally to identify gaps and make recommended optimizations  

• Manage procurement requirements (contracts, POs, invoices)

• Own assigned events from concept to completion including:

  • Venue Selection (if applicable)

  • Event Selection / Sponsorship/ Speaking opp selection

  • Event management, contracting & design

  • Partner and Customer participation 

  • All event orders including (furniture, electricity, hospitality, internet, etc)

  • Pre-event outreach (social, email, design, attendee recruitment strategy and registration management)

  • Post-event lead management & upload

• Own campaign and event project management with internal teams including Campaigns, Social, Marketing Automation, Design, and Sales and submit all JIRA tickets within SLA timeframes

• Support, create and drive event strategy and coordination as well as pre/post event strategy with Event SDR and Sales teams to drive optimal event attendance, engagement and post event conversion

• Work with internal stakeholders to procure branded materials for events, including brochure collateral and giveaways

• Work with partners and team members to define, plan and create special projects such as partner marketing activities

• Partner with Revenue Operations to ensure accurate processing of leads within 24 hours of event close, distribution to sales, and ensure effective follow up activities taking place

• Track expenses to manage overall budget 

• Maintain detailed events calendar and distribute to key stakeholders

• Analyze and report on event performance such as lead generation, pipeline progression, brand awareness, partner engagement, and Sales & Marketing stakeholder feedback

• Other duties as assigned

Who you are

• 2-5 years related experience (i.e. marketing, events, logistics, etc.), ideally including 2 years demand generation experience including planning business marketing events
• Undergraduate Degree required, preferably in marketing or communications
• Familiarity with inbound and outbound channels (Digital, events, sales outreach, email, partner, content marketing) and an understanding of how they can work together to form an optimal channel mix
• Experience in account based targeting, messaging, content and journey mapping, program development, and measurement a plus
• Action Oriented - Self-starter with a ‘get it done’ attitude and excitement to learn new skills. You enjoy working hard, are full of energy for challenges, and seize opportunities more than others.
• Creative - You have the ability to come up with engaging and creative concepts to create a unique and memorable event experience for attendees
• Collaborative - You have a true team mentality (your work requires collaboration with partners across Sales, Business Development, Marketing, and much more) and demonstrated success working cross-functionally in larger organizations, and have the ability to forge strong bonds and work collaboratively with key external and internal partners
• Customer Focused - You want to deliver the best experience possible for future and current customers, as helping our customers’ businesses grow is the #1 goal at BigCommerce
• Project Manager - You have out-of-this-world project management skills with the ability to multi-task and complete projects flawlessly under tight project deadlines without much supervision. Furthermore, you excel at prioritization and know what to measure and how to measure it
• Communicator - Excellent written/verbal communication and relationship skills are critical both working with people internally and externally
• Composed - You know how to execute consistently in a fast-paced, high pressure, dynamic environment and carry out self-directed responsibilities
• Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members
• Agile - You enjoy working in a fast-paced environment, are comfortable with change, and have a willingness to roll up your sleeves and get the job done, whatever it takes
• Tech Savvy - You are more than comfortable working in Google suite (Gmail, Docs, Sheets, etc.) as well as Microsoft Outlook, Excel, PowerPoint, and Word. Experience with Marketo and/or Salesforce.com is a plus
• Ethical - You believe in our mission, share our values and understand that it’s not just about what you get done, but also how you do it

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(Pay transparency range: $24.58-$41.57 per hour)

Diversity, Equity, and Inclusion at BigCommerce

Our employees make the difference. At BigCommerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at BigCommerce, please let us know during any of your interactions with our recruiting team.
Learn more about the BigCommerce team, culture and benefits at  https://careers.bigcommerce.com .

Protect Yourself Against Hiring Scams: Our Corporate Disclaimer 

BigCommerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers.
Be advised:
BigCommerce does not offer jobs to individuals who do not go through our formal hiring process.
BigCommerce will never:

• require payment of recruitment fees from candidates;
• request personally identifiable information through unsanctioned websites or applications;
• attempt to solicit money from you as part of the hiring process or as part of an employment offer;
• solicit money to complete visa requirements as part of a job offer.

If you receive unsolicited offers of employment from BigCommerce, we urge you to be extremely cautious and avoid engaging or responding.