At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Director of Content Strategy
Why We Have This Role
As our business grows, so does the importance of how we tell our story. We are looking for a visionary Director of Content Strategy to define and evolve our content strategy across the entire customer journey. This role sits at the center of our brand, product marketing, and digital experience teams, driving a unified approach to storytelling that resonates with our audiences and accelerates business growth. By enhancing our content initiatives, you will help shape how we connect with our customers and reinforce our brand’s value in the marketplace.
How You’ll Find Success
- As Director of Content Strategy, you will lead a high-performing team of strategists, writers, and producers, transforming content into a strategic lever for brand equity, customer engagement, and revenue.
- You’ll bring a modern, audience-first mindset fueled by data, insights, and emerging technologies like AI to build content experiences that are timely, relevant, and high-impact.
- This role is about more than writing great copy; it’s about building a system that consistently delivers meaningful content experiences that scale with the business and deepen relationships with our customers.
- You'll foster innovation and creativity within the team, ensuring that content strategies evolve to meet changing market demands.
- You will prioritize alignment with business objectives, collaborating across departments to maximize the effectiveness of all content initiatives.
How You’ll Grow
- In this role, you will have the opportunity to mentor and develop your team, driving a culture of high performance and collaboration.
- You’ll engage with various departments, enhancing your cross-functional leadership skills and understanding of content strategy at a global scale.
Things You’ll Do
- Define and lead a global content strategy that drives brand affinity, customer education, and full-funnel engagement.
- Manage and mentor a team of content strategists, writers, editors, and producers, fostering a high-performance and collaborative culture.
- Own and evolve the company’s editorial voice and storytelling framework to ensure clarity, consistency, and resonance across all touchpoints.
- Collaborate cross-functionally with brand, product marketing, demand generation, communications, events, and digital teams to align content with business objectives.
- Guide the creation of diverse content formats including long-form articles, video, podcasts, social media, interactive tools, and in-product content.
- Leverage AI and emerging technologies to scale content production, optimize personalization, and enhance performance.
- Build systems and processes to support efficient, scalable, and high-quality content operations.
Use data and customer insights to drive content decisions, optimize performance, and demonstrate impact. - Ensure content is strategically aligned across regions, buyer personas, and customer lifecycle stages.
- Advocate for audience-first thinking, positioning content as a growth engine within the broader marketing organization.
What We’re Looking For On Your Resume
- 9+ years of proven experience in content strategy, preferably in a leadership role.
- Demonstrated ability to manage and inspire teams, driving high performance and collaboration.
- Strong understanding of brand storytelling and content marketing best practices.
- Experience with data-driven decision-making and leveraging analytics to optimize content performance.
- Familiarity with emerging technologies, including AI applications in content creation and distribution.
What You Should Know About This Team
- Our team is passionate about storytelling and dedicated to creating impactful content that resonates with our audience.
- We value collaboration, creativity, and innovation, and we believe in fostering an inclusive environment where every team member can thrive and contribute to our mission.
- We can create campaigns that inspire our stakeholders, and ultimately, our desired audiences.
- We think local and scale globally. We build plans and create campaigns that will be effective across geographies.
Our Team’s Favorite Perks and Benefits
- Culture: A vibrant work environment that encourages collaboration, creativity, and work-life integration.
- Team Engagement: Opportunities for team-building activities, company-wide celebrations, and a supportive community.
- Health and Wellness: Competitive health coverage, wellness stipends, and an annual experience bonus to enhance your personal and professional life.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.
Washington State Annual Pay Transparency Range
$190,500—$318,000 USD
Top Skills
What the Team is Saying
What We Do
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 19,000 clients globally.
"We are in the business of empowering organizations to really understand what people want, and then act on it with empathy, speed, and scale. This is what Qualtrics Experience Management is really about." - Zig Serafin, CEO
Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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Qualtrics Teams
Qualtrics Offices
OnSite Workspace
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
