Director, Consumer Public Relations

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 77 million monthly active users (MAU) as of November 2024, across more than 150 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

At Life360, a remote work environment will be the primary experience for all employees. Unless otherwise specified, all positions can be performed remotely (within the US) regardless of any specified location above. 

About the Job

The Consumer PR Director drives creative and thought-provoking PR strategies to reach and connect with consumers. This leader has a passion for storytelling that gives audiences the “feels”—from moments of pure delight—knowing your BF made it to the family circle—to relief knowing your teen is okay after a car accident. We want you to tell stories that push boundaries to make a memorable and on-brand impression to millions of people around the world. If you prefer to follow the standard "PR playbook," this is not your role. This leader will be part of the Marketing team and report to the VP of Communications.

The US-based salary range for this position is $153,000 to $225,000. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Lead and execute our consumer media strategy
• Positively enhance our brand reputation to become the number one brand that makes everyday family life better.  
• Build and maintain relationships with key media outlets, journalists, and influencers to secure impactful coverage and partnerships.
• Drive all external consumer communication efforts, including: press releases, gift list submissions, seasonal campaigns (back to school, summer travel, etc.), pay-to-play opportunities, blog posts, media events, interviews, speaking engagements, and awards.
• Amplify our Co-founder and CEO’s vision and perspectives.
• Leverage member stories: Identify, curate, and tell authentic member stories to highlight the real-life impact of Life360’s products, while showcasing broader trends or cultural moments that resonate with targeted audiences. 
• Collaborate with cross-functional teams to align messaging and ensure consistency across all communication channels.
• Monitor and analyze media coverage and industry trends to identify opportunities and potential risks 

What We’re Looking For

• Eight or more years of experience in PR, journalism, or communications
• Skilled storyteller who applies art (creative) and science (data) campaigns to targeted audiences. Must have earned data story examples. 
• Proactive PR expert who plans 6-12 months out with a clear goal in sight
• Demonstrated experience repeatedly creating moments that "find the zeitgeist"
• Proven perception moving storyteller among teen audiences (Gen Alpha, before Gen Z)
• Curious and eager to learn about our members and business
• Partner to the co-founder and CEO
• Experienced in creating and executing global media strategies 
• Quick and nimble to identify and capitalize on timely and relevant stories
• Possess a strong network of media contacts with whom you have trusted relationships
• Expert-level communicator and writer
• Fearless at applying viral or stunt activations to garner desired brand attention 

Bonus

• Previous publicity, Ads, software, hardware, and subscription experience, as well as experience competing with Apple

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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