Director-Branded Content (AJC)

The Director, Branded Content will play a pivotal role in the AJC Sales Team's strategy for revenue growth. This newly established team will be responsible for producing all branded content projects, creating new opportunities, and executing newly sold content deals. The ideal candidate will possess a unique skill set, including people leadership, P&L oversight, video production, project management, social media optimization, and brand marketing.
** This hybrid role in Atlanta will require coming into the office two days/week. Candidates must reside within a commutable distance. **
Key Responsibilities:

• Team Leadership: Hire and manage a team of producers, a copywriter, and a social media analyst. Build and implement a strategy in collaboration with the Head of Sales and Sales Strategy Lead.
• Production: Lead the production team to develop quality content from ideation, scripting, filming, editing, graphics, and post production.
• Consultative Role: Act as a subject matter expert for branded content, supporting sales teams internally and consulting with clients externally. Participate in sales calls to discuss capabilities and creative concepts.
• Project Management: Manage projects from ideation to production, social amplification, and performance measurement. Ensure projects meet impression goals and deliver performance results.
• P&L Oversight: Collaborate with the Head of Sales to manage the P&L for the Branded Content team, keeping production costs down while driving revenue growth.
• Media Expertise: Understand technical aspects of production, digital/social data and analytics, influencer revenue models, and consult with external clients.
• Collaboration: Work closely with newsroom brand leads to ensure design continuity and authentic brand voice. Navigate complex organizational structures and involve internal stakeholders as needed.

Qualifications:

• Bachelor's degree in a related discipline and 10 years experience in people management, P&L oversight, video production, project management, social media optimization and brand marketing. The right candidate could also have a different combination, such as a master's degree and 8 years experience; a Ph.D. and 5 years experience in a related field; or 14 years experience in the underscored areas above.
• Strong leadership skills with the ability to build and manage a team.
• Excellent project management skills with a track record of delivering projects on time and within budget.
• Expertise in digital and social media analytics and influencer revenue models.
• Ability to consult with clients and internal stakeholders effectively.
• Agile and adaptable, with the ability to navigate a complex organization.
• Able and willing to travel up to 10% of the time.

USD 119,600.00 - 199,400.00 per year
Compensation:
Compensation includes a base salary of $119,600.00 - $199,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.