Digital Media - Senior Social Media Manager

Job Description

Who We Are

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. 

The Department

The Digital Media department centers the agency’s digital, technology, and social-first monetization expertise, focusing on the Creator Economy, which includes Talent Representation, Corporate Advisory, and New Media. We represent digital-endemic content creators across key verticals including gaming, lifestyle, beauty, and fashion, and support traditional talent clients across all areas of their social and direct-to-consumer businesses. CAA Digital Media advises corporate brands, media companies, and tech startups in navigating the Creator Economy and digital ecosystem. As emerging technology, including AR, VR, and AI, impacts storytelling, our team canvases the media landscape to provide opportunities across the agency underpinned by social communities. We work closely with Talent, Brands, and Social-Led Platforms to monetize and capitalize on cultural moments, bring passion projects to life, and diversify revenue streams in collaboration with teams across the agency.

The Role

The Senior Social Media Manager will play a pivotal role in executing the digital strategy for agency clients. The position will assist in the overall strategic vision for clients, craft bespoke social media strategies, stay on top of trends, partner with clients and team on execution, and report on KPIs. 

Responsibilities

• Plan, design and implement client’s social media strategies and content distribution across digital platforms. (YouTube, Instagram, Facebook, TikTok, X)

• Lead in the curation and creation of content including audio, visual, and copy.

• Oversee production processes in accordance with timelines and budgets. 

• Audit client’s existing social media accounts, present findings and recommendations to client and team.

• Assemble and manage client content calendar ensuring consistent posting and spotlighting key moments, events and holidays.

• Optimize social strategies for engagement and provide reports on creative performance, trends, and competitive insights.

• Work with CAA Data & Analytics team to develop KPIs and measurement criteria across social media.

• Develop integrated marketing and sponsorship activation plans, working with client and team to support partnership initiatives.

• Research and stay up to date on emerging film, TV, sports, music and creator social media trends.

• Identify, hire, and manage talented freelance creatives as needed.

• When required, provide onsite client support for events, activations, shoots, and other to ensure social media coverage.

Qualifications

• 6+ years’ experience in agency, platform or brand social media department and content operations

• 4+ years’ experience working with public figures

• An impressive portfolio of work that demonstrates your creativity and ability to work in the digital/social space

• Excellent knowledge of YouTube, Instagram, TikTok, X, Facebook, and social media best practices

• Familiarity with social media tools like Hootsuite and Spout

• Experience with content creation tools like Premiere Pro, CapCut, Photoshop, InDesign and Canva

• Short form Copywriting experience

• Best-in-class client servicing and relationship building

• Exceptional verbal and written communication skills

• Ability to “think on one’s feet” in a fast-paced, agency environment

• Solution-oriented

• Ability to travel and attend work outside normal business hours on an as needed basis

Location

This role will be based out of the Los Angeles office.

Compensation

The annual base salary for this position is in the range of $100,000 - $120,000. This position also is eligible for benefits and discretionary bonus. Ultimately, wages may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please speak with a CAA Recruiter to learn more.

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.