Digital Marketing Manager

About HighLevel

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals.

HighLevel currently has 1,200+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

Our Website - https://www.gohighlevel.com/

YouTube Channel - https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g

Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers: HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel: HighLevel infrastructure handles around 3 Billion+ API hits & 2 Billion+ message events monthly. We process over 25M views of customer pages daily. We manage over 80 Terabytes of data across 5 Databases.

Who You Are

We’re looking for a Digital Marketing Manager who brings a mix of strategy, hands-on campaign execution, and marketing expertise. This role requires someone who understands the nuances of building marketing workflows, creating effective campaigns, and driving results across various channels.

- You are highly organized, results-driven, and collaborative.

- You have a strong ability to manage campaigns, workflows, and cross-functional communication.

- Your marketing knowledge will play a key role in guiding the team to execute successful campaigns aligned with our business objectives.

What You'll Be Doing:

• Strategize and Plan Campaigns: Develop, execute, and optimize multi-channel marketing campaigns to drive customer acquisition, retention, and engagement. Ensure that all campaigns going out the door have a real strategy in place.
• Analyze and Optimize: Monitor key campaign metrics such as ROAS, CPA, and CTR, providing actionable insights to improve performance and ROI.
• Workflow Development: Establish, manage, and refine marketing workflows that streamline campaign execution and enhance efficiency.
• Collaboration: Work closely with cross-functional teams, including product, customer success, and sales, to align marketing strategies with overall business goals.
• Content Oversight: Guide content creation to ensure consistent marketing best practices are being implemented.
• Innovate and Lead: Stay updated on industry trends, emerging technologies, and marketing best practices to innovate and refine our strategies.
• Performance Reporting: Prepare and present campaign performance reports, highlighting key successes and areas for improvement.
• Customer-Centric Marketing: Serve as an advocate for our customers, ensuring marketing campaigns are relevant, engaging, and aligned with their needs.

What You'll Bring:

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 5+ years of experience in digital marketing, with a focus on campaign strategy, execution, and optimization.
• Proven track record of managing and scaling successful marketing campaigns across Google Ads, Facebook Ads, email, and other digital channels.
• Strong analytical skills and the ability to use data to inform decisions.
• Proficiency in tools such as Google Analytics, marketing automation platforms, and project management software.
• Exceptional organizational skills with a knack for managing multiple campaigns simultaneously.
• Strategic thinker with a customer-first mentality.
• Detail-oriented, creative, and adaptable in a fast-paced environment.
• Collaborative leader with excellent communication and interpersonal skills.

EEO Statement 

At HighLevel, we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities, and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.