Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Job Description:
PatientPoint® is looking to hire a strategic and creative Digital Content Marketing Manager to help lead the delivery of content at the right time and in the right way to key audiences within the life sciences industry. The Digital Content Marketing Manager will be responsible for creating engaging and relevant content across various channels to attract and retain our target audiences, drive brand awareness and support our marketing and business objectives. We are looking for someone with a strong background in building comprehensive content marketing plans and then executing on those plans to create influential thought leadership materials for all PatientPoint communication channels. You will be expected to quickly learn communication best practices of marketing to life sciences professionals.
What You'll Do:
- Develop content marketing strategies for each of business segment within the Life Sciences vertical
- Develop a content calendar of topics, tactics, and deadlines to execute from
- Work closely with marketing leaders to execute content for marketing programs and campaigns
- Concept, create and promote a variety of long and short form content pieces including digital ads, white papers, e-books, landing pages and case studies along with related amplification content
- Proactively identify thought leadership opportunities and quickly respond with a well thought out plan
- Monitor and assess content performance and turn insights into recommendations
- Integrate the PatientPoint value proposition, positioning and messaging within your content plans
- Collaborate with internal stakeholders, including creative, sales, product, research and insights teams to deliver high-quality, in-depth content
- Conduct thorough research on industry trends, client insights and competitor analysis to inform content strategy and themes
- Lead SEO content research and recommendations
- Optimize digital assets to improve lead generation
What We Need:
- Bachelor’s degree in Marketing, Communications or relevant field with 5-7 years of applicable experience
- Agency experience or have been in a prior inbound content marketing role preferred
- Deep experience with content marketing having created, planned, managed and executed complex content marketing programs and projects
- Go-getter mentality, eager to be the master of their domain and take on new challenges.
- In-depth understanding of traditional, digital and social marketing channels and ability to develop compelling content across all outlets
- Proficiency with analytics and marketing ROI for creation and reporting of asset performance
- Ability to develop project plans, make recommendations and consistently meet deadlines
- Experience with and an understanding of marketing automation platforms and content management systems
- Knowledge of SEO, web analytics
- Experience with WordPress, Google Analytics
About PatientPoint:
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Latest News & Innovations:
- Named A Best Place to Work Across Multiple Prestigious Platforms! Read More
- Featured on Built In's article "Companies That Pay Well". Read More
- Now Culture Content Certified by VentureFizz. Read More
What We Offer:
We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V
Top Skills
What the Team is Saying
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What We Do
At PatientPoint, we're transforming every doctor-patient interaction with cutting-edge, technology-driven solutions designed to improve health outcomes and quality of life. By delivering impactful, digital, in-office patient education at no cost to physicians across the country, we empower healthcare professionals to connect more meaningfully with their patients. Through partnerships with trusted healthcare brands like Pfizer, P&G, Sanofi, Merck, NatureMade, and Bristol Myers Squibb, we’re making a real difference. Our mission to empower better health guides everything we do, reaching over 750 million patient visits each year and driving healthier, longer lives for patients everywhere.
From the top down, we operate within a culture of collaboration and open-minded thinking. We are in it to win it as a team working together, not competing with each other. Your thoughts and ideas are equally valued by leadership and your colleagues. Our employees embody our company values: they’re trustworthy, driven, innovative and welcoming of diversity. You’ll enjoy being part of our group.
We’re always learning, and we encourage entrepreneurial thinking. We challenge the status quo and are open to new ideas from every corner of the organization. You can help make a difference in the healthcare industry by discovering groundbreaking solutions that provide value to patients, providers, and sponsors.
As a company that is still growing and always evolving, we provide plenty of career and learning potential. Here, you’ll work to advance the industry, develop your career goals and be rewarded for your efforts. It’s all within reach, because playing a key part in our success will enhance yours.
PatientPoint is the trusted and fully established leader in patient engagement platforms. Our employees are proud to include our name on their resumes. Joining us has definite advantages: stability, rewards and benefits, professional growth potential, plus the knowledge you are in the right place to do your best work.
Why Work With Us
We are a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
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PatientPoint Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our team members span across the United States. We have offices in multiple cities, stay connected virtually, and get together every so often. We encourage those near an office to visit on our anchor days - Monday, Tuesday, & Thursday.
