Digital Channels Specialist

CompanyFederal Reserve Bank of San Francisco

We are the San Francisco Fed, public servants with a congressionally mandated mission to promote a sound and stable economy to support the lives of all Americans. We are a community-engaged bank, and we are committed to understanding and serving the vibrant, diverse people of the Twelfth District. That means we seek and appreciate new perspectives. We respect people for what they do and for who they are. We build opportunities to learn and grow. When you join the SF Fed, you become part of a team united in its purpose to promote an economy that works for everyone.

Digital Channels Specialist 

Provides support and execution across all digital properties including the public website, email, and social media—from drafting, copyediting, calendaring, posting, and promoting content to assessing metrics and iterating to achieve optimal performance, while ensuring alignment with the Bank’s external communications strategy. Demonstrate extensive knowledge of web and social trends and digital monitoring to effectively amplify the Bank’s work.

 Job Description 

• Drafts and copyedits digital assets including blogs, content series, the website, emails, and social media posts.
• Publishes content on digital channels, working with other team members to ensure coverage, posting accuracy, and timeliness.
• Broadens the Bank’s outreach by encouraging strong partnerships with internal stakeholders and helps amplify messaging and other forms of interaction.
• Assists in developing digital metrics reports–pulling raw data, drafting analysis, and tracking to identified benchmarks.
• Helps develop strong digital ecosystem by aligning key moments and campaigns, including Bankwide events and key external moments.
• Actively monitors digital properties. Helps develop standards for monitoring and digital practices.
• Contributes to developing digital strategy and executes strategy across channels with understanding of reputational risk and using contextual judgement.

Requirements

• ​Bachelor’s degree in marketing, communications, English or a related field or equivalent experience
• ​5+ years of related digital production, news, and/or consumer marketing experience, including web, email, and social content production
• Demonstrated ability to organize and prioritize projects efficiently in a fast-paced environment to meet tight deadlines
• Deep understanding of digital platforms and technology for web, email, and social media, messaging apps, and emerging digital channels—both as a marketer and as a user.
• Strong analytical skills and data-driven thinking. Knowledge of analytics and reporting tools for web, email, and social, such as Parse.ly, Google Analytics, Mailchimp, Sprout Social, and Salesforce Marketing Cloud, among others.
• Familiarity with SEO, SEM, CSS, and HTML.
• Excellent verbal and written skills with a finesse for digital copywriting.
• Familiarity with digital design best practices and other digital media skills (e.g. photography, creating short videos, etc.) a plus.
• Self-motivated and detail-oriented, with ability to work collaboratively with a diverse group of individuals and leaders 

Base Salary Range: Min: $89,500 - Mid: $116,300 - Max: $143,100 (Location: San Francisco)

Final salary and offer will be determined by the applicant’s background, experience, skills, internal equity, and alignment with geographic and other market data.

Benefits: 

We offer a wonderful benefits package including: Medical, Dental, Vision, Pre-tax Flexible Spending Account, Backup Child Care Program, Pre-Tax Day Care Flexible Spending Account, Paid Family Care Leave, Vacation Days, Sick Days, Paid Holidays, Pet Insurance, Matching 401(k), and Retirement/Pension. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.

The SF Fed is an Equal Opportunity Employer. 

Must be a U.S Citizen or a Green card holder with intent to become a U.S Citizen.

#LI-Hybrid

Full Time / Part TimeFull time

Regular / TemporaryRegular

Job Exempt (Yes / No)Yes

Job CategoryCommunications/Public Relations Family Group

Work ShiftFirst (United States of America)

The Federal Reserve Banks believe that diversity and inclusion among our employees is critical to our success as an organization, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. The Federal Reserve Banks are committed to equal employment opportunity for employees and job applicants in compliance with applicable law and to an environment where employees are valued for their differences.

Always verify and apply to jobs on Federal Reserve System Careers (https://rb.wd5.myworkdayjobs.com/FRS) or through verified Federal Reserve Bank social media channels.

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