Account-Based Marketing Manager

Posted Yesterday
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Santa Monica, CA
Hybrid
126K Annually
Senior level
Cloud • Enterprise Web • Healthtech • Mobile • Software
The Role
The Account-Based Marketing Manager will lead targeted marketing strategies to engage key accounts and drive revenue growth. Responsibilities include developing ABM strategies, collaborating with sales and marketing teams, managing marketing tools, analyzing campaign performance, and creating personalized content for stakeholders.
Summary Generated by Built In

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.

We are seeking a results-driven B2B SaaS Account-Based Marketing Manager to lead and execute targeted marketing strategies that drive engagement within our target account list resulting in creating more pipeline opportunities and revenue for the business. This role requires a strategic thinker with expertise in account-based marketing, B2B SaaS and a plus if you have previous experience working in Healthcare IT sector. 

 
What You’ll Be Doing: 

  • Implement and drive an account-based marketing strategy that aligns and adapts with our business goals by understanding the unique challenges and opportunities in the healthcare IT space 

  • Collaborate with the marketing and sales team to refine a targeted ABM strategy and plan, focusing on engaging and driving growth within key strategic accounts 

  • Deep understanding of go-to-market channels (including digital and paid media) to activate effective and highly targeted customer specific campaigns and nurture programs 

  • Manage ABM tools and technologies to execute and track campaign performance, ensuring alignment with broader marketing goals 

  • Analyze account insights, intent data, and engagement metrics to optimize campaign effectiveness and ROI 

  • Continuously test and iterate on campaign elements to optimize performance and manage budgets effectively 

  • Track the performance of all digital marketing campaigns and assess against goals (ROI and KPIs) 

  • Stay up to date with ABM trends and best practices, continuously refining strategies to maximize impact against strategic accounts 

  • Create compelling, personalized content that resonates with enterprise stakeholders across their buying journey 

 

What You Bring: 

  • Bachelor’s or master’s degree - in marketing or a related field  

  • 5+ years of experience in B2B marketing, with at least 3+ years focused on account-based marketing ownership 

  • Proficiency in conducting marketing research and analyzing data - identify insights and optimize campaigns 

  • Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate by creating compelling content and campaigns 

  • Proficiency in ABM platforms (e.g. DemandBase), CRM tools (e.g., Salesforce, Marketing) and reporting capabilities 

  • Strong collaboration and communication skills to effectively work with sales, marketing, external agencies and other relevant cross-functional teams 

  • Proven success in driving measurable business outcomes through ABM initiatives and programs 

How We Pay: 

  • We believe in paying fairly and equitably based on a number of factors including but not limited to work experience, interview performance, internal equity, geography, and expected level of responsibilities 

  • We are targeting a base salary from $66,000 to $126,000  

  • You will also be able to participate in our annual corporate bonus program

Perks & Benefits We Offer: 

  • Enjoy remote flexibility with teams across the US and globally - plus prime office space in Santa Monica, California 

  • Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match  

  • Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge) 

  • Our flexible time off lets you work hard and play hard—on your schedule 

  • Join a mission-driven team committed to making a real impact in the world of healthcare 

Our mission is to provide a healthcare communication solution that radically improves the way care is delivered. We’ve been recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025), as well as on the list of Best Paying Companies (2022) with the Best Perks & Benefits (2022). We were also honored to be named to Inc. 5000’s list of Fastest Growing Companies (2023).

TigerConnect is an equal opportunity employer and values diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Top Skills

Abm Platforms
Crm Tools
Digital Marketing

What the Team is Saying

Will
Sheila
Stanley
Les
Jessica
The Company
HQ: Santa Monica, CA
285 Employees
Hybrid Workplace
Year Founded: 2010

What We Do

TigerConnect is healthcare’s most widely adopted communication platform – uniquely modernizing care collaboration among doctors, nurses, care teams, and patients. TigerConnect is the only solution that combines a consumer-like user experience for both clinical and patient communication with serious security, privacy, and clinical workflow requirements that today’s healthcare organizations demand. TigerConnect accelerates productivity, reduces costs, and improves patient outcomes. Trusted by more than 7,000 healthcare organizations, TigerConnect maintains 99.99% verifiable uptime and processes more than 10 million messages each day.

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TigerConnect Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Not Specified
HQSanta Monica, CA
Company Office Image
Mexico City, MX
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