Demand Generation Manager

SmartBug Media is the full service digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success, and e-commerce to integration, SmartBug combines sound strategies and technology with top talent to de-risk the future and set the course for continued success. As a fully remote team of over 300 professionals, we believe in delivering exceptional work without compromising work/life balance, no matter where you are. Recognized globally, we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and won numerous Comparably awards for our culture and leadership. We're not just HubSpot's highest-rated partner worldwide but also a two-time HubSpot NA Partner of the Year and proud Elite Partner. Add to that our Master Elite partnership with Klaviyo and our proud partnerships with Shopify and Google.

PLEASE NOTE: This role is only open to applicants in Canada and will be managed by a team in the U.S.

The Demand Generation Manager will report to the VP of Marketing and lead demand generation efforts across SmartBug's digital commerce, integration, and web development portfolio. In this role, you will build and launch multi-channel campaigns that generate a qualified pipeline through strategic content, virtual events, and thought leadership initiatives. You will be responsible for translating SmartBug's technical expertise into compelling market narratives that drive measurable business outcomes.

As a Demand Generation Manager, you will be measured on:

Pipeline generation across service lines (e-commerce, integration, web development)

Campaign conversion rates and ROI

Virtual event, podcast and video engagement metrics

Content performance and attribution

Key Responsibilities: Market Strategy & Execution

• Lead strategic market positioning across digital commerce, integration, and web development verticals
• Develop comprehensive campaigns that showcase SmartBug's technical expertise
• Create compelling thought leadership content that positions SmartBug as a market leader
• Design and execute virtual events that generate qualified pipeline
• Build relationships with technical decision-makers through strategic content initiatives
• Maintain active presence on LinkedIn and YouTube creating regular thought leadership content around digital commerce, integration, and web development trends
• Engage with industry conversations and build SmartBug's social presence through consistent, valuable content-sharing

Content & Campaign Development:

• Design and host technical webinars targeting enterprise decision-makers
• Create video content and podcasts that demonstrate SmartBug's capabilities
• Develop case studies showcasing successful client implementations
• Execute multi-channel campaigns leveraging platform assessments and technical audits
• Build targeted nurture tracks based on technology stack and solution requirements

Platform & Industry Expertise:

• Maintain deep understanding of e-commerce platforms (Shopify Plus, Adobe Commerce, WooCommerce)
• Develop content showcasing integration value propositions across CRM, ERP, and commerce systems
• Create campaigns highlighting WordPress, Craft CMS, and AI-powered web solutions
• Stay current with industry trends and emerging technologies
• Build thought leadership around digital transformation initiatives

Requirements:

• Fluent in both English and French (Canadian French) with the ability to create, translate and present content in both languages
• 5+ years of demand generation experience
• Demonstrated expertise with HubSpot CMS and Marketing Hub
• Portfolio of video content and webinar recordings
• Published case studies and technical content samples
• Active LinkedIn presence in relevant technical communities
• Strong presentation and communication skills
• Experience running virtual events and technical demonstrations
• Track record of pipeline generation through content-driven campaigns
• Demonstrated experience with multiple GTM strategies beyond inbound, including paid media, partner marketing, event marketing, community building, and PR

Required Portfolio—Candidates must provide the following:

• Links to webinar/video content demonstrating technical presentation skills
• Published case studies showing storytelling capabilities
• Content samples across multiple formats (written, video, webinar)
• LinkedIn profile highlighting industry engagement
• Campaign examples showing measurable business impact

What We Offer:

• Professional development - Training and events will be on your calendar
• A schedule tailored to your personal life - You can walk your dog or do your laundry during the day. At SmartBug, we trust you.
• Up-to-date offices and facilities - Wait until you see the view from the terrace! 
• The ability to work from the St-Lambert office, from home, from the cottage - it's up to you
• A group insurance program and an RRSP program with employer contributions, right from the start
• 24/7 telemedicine service and an Employee Assistance Program
• In addition to vacations, a week off between Christmas and New Year's Day, and five floating days
• A relaxed family atmosphere, plenty of opportunities to socialize with your colleagues: 4 to 6 celebratory events, activities of all kinds
• Computer equipment to suit you at home and in the office, company swag and more!