Welcome to the future of cloud networking and security!
Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeem, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $25 billion by 2027.
This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!
We are seeking a seasoned and innovative Customer Marketing Manager to lead and optimize the marketing funnel and processes for cross-sell and upsell opportunities.
This role will focus on driving customer engagement, retention, and expansion while aligning marketing strategies with key business objectives. As a leader, you will oversee global initiatives that enhance customer lifetime value and satisfaction
Responsibilities:
- Strategic Leadership and Vision
- Develop and execute a global customer marketing strategy centered on cross-sell and upsell opportunities.
- Partner with senior leadership (e.g., VP of CX, VP of Sales, VP of Marketing) to align customer marketing with overall business goals.
- Ensure alignment with corporate brand guidelines and digital initiatives for consistent messaging across all channels.
- Collaborate with communications teams to feature key customers in case studies, testimonials, and events.
- Customer Retention and Revenue Expansion
- Create and implement strategies to drive revenue growth through cross-sell and upsell campaigns, focusing on platform adoption and product-line contributions.
- Develop lifecycle marketing initiatives to engage high-value customers and enhance retention.
- Manage customer engagement programs to ensure awareness of new products, services, and features.
- Implement lead nurturing strategies to guide customers through the upsell funnel and maximize revenue potential.
- Campaign Execution and Optimization
- Plan, manage, and execute cross-sell and upsell campaigns across multiple channels, including email, in-product messaging, events, and digital advertising.
- Lead A/B testing and use experimentation to optimize campaign performance and messaging.
- Report on key metrics (e.g., NRR, ARR, and campaign impact) to provide actionable insights and drive continuous improvement.
- Data-Driven Decision Making
- Leverage customer data and market research to refine engagement, loyalty, and product adoption strategies.
- Analyze product usage data to identify growth opportunities and recommend improvements.
- Utilize tools such as Salesforce and marketing automation platforms to monitor and optimize campaign performance.
- Cross-Functional Collaboration
- Work closely with product, sales, product marketing, and customer success teams to align strategies with customer feedback and business needs.
- Collaborate with corporate marketing and communications teams to ensure cohesive customer-facing messaging and branding.
- Customer Advocacy and Review Management
- Drive advocacy programs to secure customer participation in speaking engagements, press opportunities, and case studies.
- Manage initiatives to generate traffic and positive reviews on third-party review sites, enhancing brand reputation and influencing the buying process.
Requirements:
- 5+ years of experience working in B2B technology marketing
- Experienced with PLG and/or product led marketing
- Proven project management and cross-functional collaboration experience
- Hands-on exp with managing intent platforms and vendors (6sense, clearbit, Techtarget)
- Understanding of the sales pipeline and inbound methodology from lead to opportunity and very familiar with marketing contribution to this pipeline
- Comfortability with managing multiple programs simultaneously and constantly prioritizing projects to create an effective digital journey for the intended audience
- Strong track record of driving successful automated nurture campaigns
- Exp with email marketing, paid retargeting, intent monitoring, social, content syndication, webinars, events
What We Do
WE ARE SASE
