CRM & Customer Comms Senior Specialist

Posted 9 Days Ago
Be an Early Applicant
2 Locations
Mid level
Gaming • News + Entertainment
The Role
The role involves managing customer communications, analyzing campaign performance, collaborating with teams, and optimizing marketing strategies in a digital environment.
Summary Generated by Built In

Location: Rome/Milan.

About us:  

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

 

What you’ll do: 

  • Create, schedule, and optimize customer communications across email, push notification, and inbox using Optimove.
  • Write engaging and effective copy for different customer segments, ensuring a consistent and compelling brand tone.
  • Set up and manage promotions when required, ensuring flawless execution.
  • Analyze campaign performance and provide insights to improve engagement and conversion rates.
  • Work closely with Customer Value Management, Marketing, and Product teams to align messaging with business objectives.
  • Ensure all communications are customer-centric, delivering personalized and meaningful experiences.
  • Stay updated on best practices in CRM marketing, copywriting, and customer engagement strategies.

What you’ll bring:

  • Previous experience in marketing campaign execution, ideally in a digital environment.
  • Strong attention to detail, crucial for accurate campaign and promotion setup.
  • Experience with Optimove or similar CRM tools.
  • Proficiency with email marketing, SMS campaigns and push notifications.
  • Experience in data management and analysis to evaluate campaign performance.
  • Passion for sports and online gaming is a nice-to-have.
  • Strong teamwork and cross-functional collaboration skills, working with multiple departments.

Why choose us: 

  • ​​Permanent Contract​ with Hybrid Work.
  • Meal Allowance.
  • Supplemental Health Insurance.
  • The option to join our company Share Saving Scheme.

 

Choose us also for:

  • An inclusive work environment and participate in all our initiatives focused on Diversity & Inclusion;
  • Well-Being Support: online meditation courses, medical online service and counselling with the help of certified psychologists and coaches; 
  • Learning and Development: access a platform full of training courses, join workshops, conferences. Exploit our FlexiLearning program, which allows you to dedicate at least 4 working hours per month for your professional growth;
  • Parental Leave Packages: additional support for you, children and financial aid for mothers; 
  • Volunteering during your working hours. 

 

Much more about us:

  • Have a look at our amazing blog Inside. Hear directly from our employees at the following link: Inside
  • Reviews and comments from our Glassdoor and Indeed pages. Put yours!

Equal Opportunity  

Flutter is an Equal Opportunity Employer. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression.

Top Skills

Data Management And Analysis
Email Marketing
Optimove
Push Notifications
Sms Campaigns
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The Company
HQ: Milan, Lombardy
2,858 Employees
On-site Workplace

What We Do

Sisal, the first Italian company granted a state concession for gaming, was founded in 1945 thanks to the vision and intuition of three sport journalists.

Over 75 years, we have fostered a relationship of trust and credibility with stakeholders, promoting gaming design and management with an approach based on expertise, transparency and safety, guaranteeing full compliance with regulation standards.

Our development is structured around three strategic guidelines: Innovation, Internationalisation and Responsibility.

Innovation means developing skills, technologies and processes - all key factors for digital transformation. This focus on innovation has also inspired us to strengthen corporate functions that deal with technological development and online business, with a large-scale program to recruit new talent.

The internationalisation process launched in 2018 has led us to countries with great potential, including Turkey, Morocco, Spain, and continues with the selection new markets where our business can expand.

Sisal has made a real commitment to promoting a sustainable business model: protecting players through a Sustainable Gaming program certified to the highest international standards, valuing our people by supporting their professional development and implementing initiatives to improve the work-life balance, and supporting the community to generate shared value for all.

Responsible gaming is in our DNA and it holds the key to our future.

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