CRM Analyst

AREA

The TRACTIAN Marketing team bridges the gap between our innovative products and the technical audience we serve, combining Growth, Branding, and Product Marketing to reach and resonate with both prospects and customers. Our team collaborates deeply with Sales, Product, and Customer Success to ensure our visual identity and messaging reflect TRACTIAN’s expertise and commitment to operational excellence.

WHAT WILL YOU DO

As a CRM Analyst, you will play a key role in optimizing and managing CRM strategies to enhance customer engagement, improve lead nurturing, and drive measurable results for demand generation. You will develop and implement customized automation workflows, improve segmentation, and ensure database hygiene to increase email performance, reduce bounce rates, and boost overall deliverability. Managing CRM tools like HubSpot, you will oversee integrations, analyze campaign metrics, and implement data-driven optimizations to re-engage inactive contacts and convert them into high-value opportunities. Working cross-functionally with Product Marketing, Sales, and Revenue Operations, you will align CRM initiatives with broader business objectives, contributing directly to pipeline growth and operational efficiency.

Responsibilities

• Building and optimizing lead nurturing programs that align with the buyer journey, improving conversion rates and accelerating pipeline velocity.
• Managing CRM tools and automation platforms (e.g., HubSpot, Salesforce) to ensure accurate data collection, integrations, and system scalability.
• Conducting advanced segmentation and targeted personalization strategies to deliver tailored messaging across email and digital channels.
• Monitoring and improving key metrics (open rates, click-through rates, bounce rates, conversion rates, and MQL-SQL handoff efficiency) through continuous testing and optimization.
• Driving database health initiatives, including data cleansing, deduplication, and enrichment, to improve deliverability and engagement quality.
• Analyzing campaign performance with a data-driven approach, creating actionable insights to improve workflows, increase engagement, and impact revenue growth.
• Collaborating closely with Marketing, Sales, and Revenue Operations to ensure CRM strategies align with organizational objectives, lead quality, and pipeline goals.
• Documenting and scaling CRM governance processes, ensuring consistency, accuracy, and alignment across teams and systems.
• Designing and executing re-engagement strategies for inactive leads, increasing touchpoints with high-value prospects, and boosting sales opportunities.
• Develop a scientific methodology of A/B testing e-mails and persona analysis based on the lifecycle stage to identify patterns and good CTAs to share with the marketing team.
• Knowledge of the implementation of drip campaigns and recovery strategies to take advantage of our big data base of leads that got postponed and lost.

Requirements

• Experience: 3+ years of experience in CRM management, marketing automation, or lifecycle marketing, preferably in B2B SaaS or demand generation environments.
• Technical Proficiency: Strong hands-on experience with CRM tools like HubSpot, or Salesforce. Familiarity with automation platforms and data reporting tools.
• Analytical Skills: Data-driven mindset with proven ability to analyze campaign performance metrics and optimize based on insights.
• Attention to Detail: Meticulous when it comes to email testing, content personalization, and ensuring a high-quality database.
• Problem-Solving: Proactive approach to solving challenges like database quality, lead engagement, and workflow inefficiencies.