Role Summary:
The Content Marketing Specialist is responsible for supporting the creation of content for demand generation campaigns, ensuring the delivery of engaging, high-quality content that drives lead generation and customer engagement. This role focuses on producing a variety of content types, including marketing emails, web pages, blogs, PDFs, sales enablement materials, and surveys or reports. In addition to campaign support, the Content Marketing Specialist plays a key role in gathering and building customer testimonials through interviews and case studies, helping to showcase customer success stories and drive credibility in the market.
Core Responsibilities:
- Campaign Content Creation & Execution
- Customer Testimonials & Case Study Development
- Cross-Functional Collaboration
- Content Performance Tracking & Optimization
Campaign Content Creation & Execution:
- Create compelling content for demand generation campaigns, including marketing emails, landing pages, blog posts, surveys, enablement emails, and downloadable PDFs (one-pagers, guides, etc.).
- Work closely with campaign managers to align content with campaign goals, target audiences, and messaging.
- Write clear, concise, and engaging content that speaks to different personas and stages of the buyer's journey.
- Collaborate with designers to produce visually engaging assets that complement written content (e.g., email graphics, infographics for reports).
- Ensure content is optimized for various channels (SEO for blogs, CTA best practices for emails, etc.) and meets performance goals.
Customer Testimonials & Case Study Development:
- Conduct interviews with customers to gather insights and stories about their experience with solutions.
- Write compelling case studies and customer success stories that highlight key results and showcase the value of solutions.
- Manage the process of obtaining approvals from customers for testimonials and case studies, coordinating with sales and customer success teams.
- Continuously build a library of customer testimonials and success stories to be used in campaigns, sales enablement, and company branding efforts.
Cross-Functional Collaboration:
- Collaborate with the demand generation, product, and sales teams to ensure content aligns with overall campaign strategies and sales goals.
- Work with customer success and sales teams to identify ideal customers for testimonials and case studies, ensuring a variety of solutions and use cases are represented.
- Partner with the design and digital teams to ensure content is visually appealing and delivered through the appropriate channels (web, email, social media, etc.).
- Align editorial calendars with marketing campaigns to ensure timely content delivery.
Content Performance Tracking & Optimization:
- Track content performance metrics (engagement rates, open rates, download numbers, etc.) for marketing emails, blogs, and other assets to measure success
- Use data-driven insights to optimize future content pieces, adjusting messaging, format, or structure as needed to improve performance
- Report on the impact of content in campaigns, sales enablement, and customer testimonial efforts to provide clear ROI and highlight areas for improvement
- Stay up to date on content marketing trends and best practices to ensure content remains fresh, relevant, and engaging for target audiences
Essential Criteria
- Proven experience in creating content for demand generation campaigns (emails, blogs, PDFs, etc.)
- Strong writing and editing skills with the ability to tailor messaging to different personas and buyer stages
- Ability to collaborate effectively across teams, including design, sales, and customer success
- Experience developing customer testimonials and case studies from interviews to final approvals
- Knowledge of content performance tracking and optimization strategies, including SEO basics
Desirable Criteria
- Familiarity with marketing automation tools and CRM platforms (Salesforce and Marketing Cloud)
- Experience working in B2B marketing, particularly in a tech, education, or SaaS environments
- Basic graphic design skills to create or edit content visuals
- Understanding of multi-channel campaign strategies, including social media and digital ads
- Exposure to data-driven storytelling, using metrics to enhance content credibility
These qualifications are general guidelines for success, however, we understand that not all candidates will have experience in each area. If you have skills and experience that may be transferable to this role and share our passion for our mission and values, we would love to hear from you!
We offer a competitive compensation and benefits package including health, dental, vision, life, and disability insurance. We have a company matching 401(k) savings plan and flexible time off plans.
We are committed to providing a Drug-Free Workplace for all employees.
We are an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
We’re excited to share some BIG news: n2y and Texthelp are teaming up to enhance support for diverse learners and employees! To learn more, check out our press release.
What We Do
Our Shared Vision: Everyone Can Learn
Like you, we believe every student has a right to experience the joy of learning, to gain meaningful access to the general education curriculum and to reach their full potential. For 20 years, it’s been our mission at n2y® to enrich the lives of students with complex learning needs—and those who serve them.
One TRUSTED Source
Today, in nearly 60,000 classrooms across the country, n2y is changing the lives of administrators and teachers, therapists and paraprofessionals, and all the students we serve—seamlessly delivering a complete, differentiated instructional program tailored to individual classroom and student needs. Our evidence-based solution supports every member of the special education team with standards-aligned content, planning, tracking and reporting. Students’ data stays with them throughout their education journey, making it easy to provide continuity and ensure a trajectory to success.
One CONVENIENT Platform
n2y’s comprehensive, cloud-based special education solution helps you manage complex tasks so you can focus on teaching and nurturing your students, ensuring that they participate in class, make meaningful progress in your program, and develop a path to independence. Delivered from one easy-to-navigate platform, our content is always up-to-date and aligned to your state’s extended standards.
The RIGHT Total Solution for Your Students
Developed by experts in the field, with input from practicing special educators at every stage, our total special education solution prepares students for the ultimate test: establishing a path to independence and success in life. Empower learning and enrich lives with our accessible academic content, supplemental newspaper, symbol communication tools, skill-based learning games, self-regulation and classroom management program and professional development—all detailed in the pages that follow
