Content Marketing Specialist

About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees' well-being by providing extensive benefits, including flexible work, aligned time off, and various leave options such as maternity, paternity, and sabbatical leaves. Click here to learn more about our benefits. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

G2 is looking for a Content Marketing Specialist, responsible for writing different long-form content formats on the Learn Hub and G2.com, reviewing and  providing in-depth feedback to their peers’ content pieces, and optimizing their content based on best SEO practices. This individual will have a strong writing background, preferably in tech, IT, or SaaS, as well as the ability to continuously hit deadlines, and a passion for how content can achieve business goals. They will report to a Content Marketing Manager.

In This Role, You Will: 

• Based on the assigned software categories, conduct a thorough research and competitive analysis to understand the current content coverage. Identify content gaps in different funnel stages (Top, Middle and Bottom) and the target keywords/topics. Based on the above, plan and write high-quality, competitive content. 
• Efficiently write and publish 4-6 articles a month, each article averaging about 2,000-3,000 words in length, on a variety of technical topics. Independently manage your writing process from start to finish.
• Optimize content for search engines and lead generation purposes; stay up-to-date on SEO and on-page optimization best practices. Include and create relevant multimedia content within the articles.
• Provide in-depth peer reviews for your colleagues’ content, including competitive analysis and design check.
• Keep a track of performance metrics (e.g. traffic, engagement, etc.) for your content pieces and understand what’s working and what’s not working.
• Regularly promote your content on a variety of social media platforms
• Bring and share your ideas and learnings with manager/team members to support content experimentation.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• A passion for and a strong understanding of the industry and our business’ mission.
• Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of the Learning Hub.
• Expert grasp on AP style editorial standards and American English.
• Excellent organizational skills to work independently and manage projects with many moving parts.
• Ability to manage tight deadlines.
• 1-3 years of content marketing and content creation experience.

Preferred experience:

• At least 5 published articles, ideally in the SaaS, IT, marketing, or tech spaces.
• Demonstrated background in writing for SEO.
• Basic graphic design knowledge.
• Understanding of content management systems, HubSpot preferred.
• Experience using SEO research tools, such as SEMrush and Ahrefs.
• Bachelor’s degree in marketing, communication, journalism, or similar.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.