Myntra’s Media Team thrives in a dynamic and fast-paced environment, seamlessly transitioning between strategic planning and operational execution. Collaborating with some of the country’s most renowned publishers and media partners, the team drives impactful campaigns that shape Myntra's digital marketing success.
Key Responsibilities:
- Media Strategy-
- Develop and recommend effective media plans, including priorities, channel mix, budget allocation, and campaign phasing.
- Leverage platform analytics, campaign insights, and consumer behavior data to drive actionable strategies.
- Execution Excellence -
- Demonstrate hands-on expertise with Meta Ads, Google Ads (AdWords & DV360), Snapchat Ads, and other platforms.
- Possess a strong understanding of the 3rd party publisher ecosystem.
- Experience in navigating the tech influencer (KOL) and content creator landscape is a plus.
- Measurement & Impact Analysis-
- Go beyond traditional media metrics to connect media performance with tangible business outcomes.
- Contribute to building frameworks for business attribution and ROI analysis.
- Ad Tech Setup & Optimization-
- Evaluate and onboard ad tech platforms and partners.
- Define planning principles, optimize campaigns, and ensure seamless execution with cutting-edge tools and technologies.
- Collaboration- This role involves close collaboration with key stakeholders, including:
- Media partners like Google, Facebook, and Twitter.
- Third-party publishers and platforms.
- Media agencies.
- Internal teams such as Brand, Category, and Analytics.
Why Join Myntra?
- Be at the forefront of digital marketing innovation in India.
- Access the latest ad tech and marketing tools.
- Work in a culture that champions - Precision, Frugality, and Innovation.
Qualifications & Experience:
Experience: 5–7 years in large-scale media planning and ad tech ecosystem management. E-commerce experience is a strong advantage.
Education: Full-time Graduation/Post-Graduation from a premier institute.
Seize this opportunity to shape Myntra’s media strategy and work with industry leaders, all while advancing your career in the fast-evolving world of digital marketing!
What We Do
Myntra is India’s leading e-commerce company committed to making fashion and lifestyle products accessible to everyone. We create solutions that disrupt the ordinary and help make the world a happier, more fashionable place. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us. From our beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take this journey with us. Our Culture As self-driven, motivated individuals who believe in taking ownership instead of being handed responsibility, we are a curiously non-hierarchical team who believe in working as a whole to take the Organization forward. Firm believers of meritocracy, we encourage you to take on tasks and readily empower you with the right tools, space, and opportunities. In essence, work at Myntra is challenging but fun - we believe in equal opportunity, encourage intellectual curiosity and empower you to be the change. If you’re just as passionate about fashion and would love a workplace that is purely result-driven, Myntra is the place for you! Check out open jobs on https://boards.greenhouse.io/myntra
