Content Marketing Specialist (Sr. Specialist)

Content Marketing Specialist (Sr. Specialist)

Canopy, South Jordan, UT

About Us

Canopy is a fast-growing SaaS company in South Jordan, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry. 

Our goal is to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way. 

Click here to see why our clients love Canopy.

Interested in learning more about Canopy & the industry? Check out our blog here where you can find great information on our product features, industry news, practice management, and more!

The Opportunity

We are looking for a Marketing Specialist to help take our content strategy to the next level. As an integral part of the marketing team, you'll develop everything from case studies to social posts. 

What You’ll Do:

• Work cross-functionally with product marketing, creative, demand generation, customer success, and sales teams to identify and satisfy content needs.
• Identify content opportunities and create content across the entire funnel and customer lifecycle. These may include case studies, ebooks, white papers, checklists, infographics, blog posts, webinars, podcasts, etc.
• Tailor content to meet the needs of our audience.
• Collaborate with the team to develop content calendars, content topics, and campaign plans.
• Contribute to Canopy social media accounts.
• Attend industry events and conduct live interviews via social media (eg. Facebook Live).
• Assist with ad-hoc Marketing projects as needed. 

What You’ll Need:

• 3-5 years experience in B2B SaaS content marketing.
• Bachelor’s degree in Marketing, English, Communications, Journalism or a related field.
• Strong writer with previous experience writing for a brand.
• Experience managing social media channels and/or communities for a business.
• Self-starter with the ability to build content from scratch. 
• Video editing experience.
• You know how to empathize, connect, and communicate with very different audiences.
• Strong communication skills in written, verbal, and presentation settings.
• Self-awareness, confidence, and a proactive attitude.

Bonus Points If You Have: 

• Knowledge of marketing at different points in the customer lifecycle.
• Proven record of building cross-functional relationships.
• Experience in or familiarity with the accounting industry.
• Leveraged AI to increase efficiency.

Please include a few writing samples with your application.

Why You Want to Work Here:

🌴 Flexible Paid Time Off - that you’re actually encouraged to use plus 10 company holidays! 

❤️‍🩹 Health Benefits - including Medical, Dental, and Vision and an HSA Match. 

💰 401(k) - we match 100% up to 3% of your contribution. Eligibility is immediate with 100% vesting.

🧠 Mental Health - all employees have access to Impact Suite & to our Employee Assistance Program (EAP).

👶 Paid New Parent Leave & Birthing Parent Leave - so you’re able to care for your little ones.

➕ Supplemental Benefits - including 100% company paid Basic Life & AD&D insurance and long & short-term disability coverage.

🌟 Nectar - our peer-to-peer recognition program to help our employees recognize the amazing work being done by other Canopians!

🥳 Company Events - including monthly company-wide meetings, summer parties, and more.

💡 DEIB Committee - to plan initiatives around continuing education, community outreach, recruiting, onboarding, and more.

☕ Fully-stocked kitchen - Keto? Vegan? Flexitarian? Mandalorian? We’ve got you covered. 

Our Values:

We approach our work every day with a few things in mind:

🔑 Own - we own this place! We focus on outcomes, holding ourselves & each other accountable.

🏆 Win - we win by delighting our customers with the very best products and services.

👍 Do Good - we work hard to be good people!

💡 Embrace Curiosity & Candor - we approach everything with curiosity & we understand that candor is kindness and give the gift of feedback.

To learn more about us & our values, click here.

Interviewing @ Canopy:

We know application processes can be a little stressful. Here’s are the stages of a typical interview process:

• Once your application is received, we will review it and get back to you if we feel like it’s a mutual fit! 
• 20 minute phone call with the People Team
• 45-60 minute video or in-person interview with the Hiring Manager
• 1-3 rounds of interviews depending on the role
• Final Interview

Interview processes can vary depending on the role. The People Team will give you a role specific overview of the process during your first phone call. 

Remember: This is your interview too! We know candidates are evaluating us just as much as we are them. We encourage you to bring questions to each of your interviews—our hiring teams will always make sure to save time for questions at the end! 

Canopy is an equal opportunity employer. Canopy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.