Content Marketing Manager - Brand & Affiliates

Posted 2 Days Ago
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London, Greater London, England
Senior level
Information Technology
The Role
The Content Marketing Manager will create core messaging for affiliate programs, develop diverse content formats, manage onboarding collateral for partners, and ensure tonal consistency across materials. The role requires collaboration with teams and external contributors to enhance brand visibility through compelling content.
Summary Generated by Built In

GoCardless are here to support you and we’re committed to making the hiring process inclusive and accessible for everyone. If you need extra support or any adjustments made, please reach out to your Talent Partner.

Remember, we don’t expect you to meet every requirement. If you’re excited by this role, we encourage you to apply.

 About us

At GoCardless we believe bank payments are the best way to pay and get paid. We also believe that bank account data is a powerful tool to make better, faster decisions. We’re making it easy to use both- for businesses everywhere.  

GoCardless is used for domestic and international payments by 85,000+ organisations and counting, processing more than $30 billion across 30 countries. We are headquartered in the UK, with additional offices in Australia, France, Latvia and the United States.

The role 

The role is for a Content Marketing Executive to support our brand activation activities,  including integrated marketing campaigns, global affiliate relationships and sponsorships. This role will sit within our Integrated Marketing Team, reporting directly to the Head of Content Marketing and working closely with our senior brand marketer, sponsorship activation manager and the wider acquisition team. 

Over the past year we’ve built up more affiliate and sponsorship relationships than ever before, so we now want someone who can create engaging content that enhances and strengthens these relationships while helping us expand and get our brand in front of our key audiences. From educational guides and compelling blogs to above-the-line ad copy and radio scripts, we want someone with a creative mindset and experience with different content formats. 

What excites you

  • Creating core messaging frameworks that can be scaled across our affiliate programmes
  • Creating and testing content across multiple formats, including video, social, display advertising and long-form blogs and guides
  • Enabling affiliates and sponsorship partners to onboard new customers through a range of educational and insightful collateral
  • Where appropriate, appointing and managing external contributors to assist in producing content
  • Creating short, snappy and eye catching content that can be utilised across digital adverts and above the line opportunities
  • Being a tone of voice champion and support the wider Content Team in QA’ing content created by others across the organisation

What excites us

You don’t need to have experience of the payments or financial worlds. Rather, you’ll be someone with an innovative mind who knows how to leverage data, get the most from existing assets and how to best collaborate with subject matter experts - internally and externally. You’ll know how to distil and present this information in the most compelling ways, putting the customer experience front and centre to communicate with businesses about the issues that matter most to them.

  • You have a minimum of five years experience working in marketing with at least two of those being within a B2B marketing content or copywriting role. 
  • You will be a confident and experienced writer who understands the importance of tone of voice and brand guidelines.
  • You have experience of creating written, spoken and multimedia content, including blogs, emails, webinars, video scripts and infographics. 
  • You are highly capable of writing both short and long-form copy, but have experience in ad copy - from digital adverts such as MPUs, to radio adverts
  • You use data to validate ideas and measure impact, while valuing the creative spark you bring. 
  • You are highly proactive and able to work independently, yet are just as comfortable working cross-functionally on shared projects and integrated campaigns. 
  • You’re at ease managing multiple projects at once and have strong time management skills. 
  • You are a perfectionist with an eye for detail, able to act in an editorial capacity and proof others' work.
  • You have experience and are at ease using CMS.
  • Language skills and the ability to write in French, Spanish or German would be a bonus.

This will be a hybrid role so you must be able to easily travel and work in our London office.

(some of) The good stuff
  • Wellbeing - stay healthy with dedicated support and medical cover
  • Work away scheme - you can apply to work away from your country of residence for up to 90 days in any 12 month period (in accordance with our work away policy)
  • Adaptive Working - Our hybrid workplace model fosters collaboration and flexibility, with in-office days determined at team level
  • Equity - all permanently employed GeeCees receive equity so we can share in the success we achieve together
  • Parental leave - to suit everyone embarking on life's great adventure
  • Time off - generous holiday allowance, + 3 annual volunteer days, + 4 annual business-wide wellness days (‘GC Fridays’)

Life at GoCardless  

We're an organisation defined by our values; We start with why before we begin any project, to ensure it’s aligned with our mission. We make it happen, working with urgency and taking personal accountability for getting things done. We act with integrity, always. We care deeply about what we do and we know it's essential that we be humble whilst we do it. Our Values form part of the GoCardless DNA, and are used to not only help us nurture and develop our culture, but to deliver impactful work that will help us to achieve our vision.

Diversity & Inclusion

We’re building the bank payment network of the future and our ambition is to move money anywhere, for anything, for anyone. If we’re going to achieve this goal, we need to build a team of ‘GeeCees’ that is as wonderfully diverse as the world we live in - with a multitude of perspectives, experiences & backgrounds.

We’ve got a long way to go, but here’s how we’re doing as of July 2024;

45% identify as women

23% identify as Black, Asian, Mixed or Other

10% identify as LGBTQIA+

9% identify as neurodiverse

2% identify as disabled

If you want to learn more, you can read about our Employee Resource Groups and objectives here as well as our latest D&I Report 

Sustainability 

We’re committed to reducing our impact on the environment, leaving a more sustainable world for future generations. In 2021 we became co-founders of the Tech Zero coalition, a group of businesses committed to taking climate action as part of the UNFCCC Race to Zero. We aim to reduce our impact and to create positive change on the natural world. Check out our sustainability action plan here. 

Find out more about Life at GoCardless via Twitter, Instagram and LinkedIn. 

The Company
HQ: London
600 Employees
On-site Workplace
Year Founded: 2011

What We Do

GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue.

We’ve created a global bank debit network, to rival credit and debit cards. On top of it, we’ve built a platform designed and optimised for taking invoice, subscription, membership and instalment payments.

We now process $13bn in transactions a year and we’re proud to count 50,000 businesses around the world as our customers, from small businesses to household names like TripAdvisor and the Guardian.

Our recurring payments platform integrates with the applications businesses use every day, giving businesses more visibility over payments and saving them huge amounts of time on tasks like payment reconciliation. We partner with more than 150 billing and subscription software partners globally, including Xero, Sage, QuickBooks, Zuora and Salesforce.

GoCardless has offices in London, Paris, Munich, Melbourne and San Francisco. We’re backed by some of the world’s leading investors including Adams Street Partners, Accel Partners, Balderton Capital, GV (formerly Google Ventures), Notion Capital, Passion Capital, Salesforce Ventures Y Combinator.

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