Business Analyst- GTM Analytics

Reposted 15 Days Ago
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London, Greater London, England
Mid level
Enterprise Web
G2 is where you go for software.
The Role
As a Business Analyst in the GTM Analytics team, you will provide insights to the Sales organization, create data visualizations, recommend improvements to data processes, and develop frameworks for data governance. Collaborating with cross-functional teams to support business objectives will be essential in this role.
Summary Generated by Built In

About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering competitive benefits, such as flexible work, ample parental leave, and generous PTO. Click here to learn more about our benefits. 


About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

G2 is looking for a Business Analyst to join our growing GTM Analytics team! Your role will be instrumental in accelerating growth by providing the Sales organization with key insights around Partnerships to help close new business and renewal opportunities. 

In This Role, You Will: 

  • Analyze key business drivers, trends, and operating metrics, translating data into insights and recommendations to Account Management leadership. 
  • Create data visualizations that simplify complex information in a robust, accurate, and appealing visual story that engages stakeholders and drives them to action.
  • Document, monitor, and proactively recommend improvement to data processes and key metrics while quantifying the impact of changes for leaders
  • Help develop  Single Source of Truth (SSOT) data frameworks to enable GTM analytics across various data sources and data grains that allow efficient drillability into critical data attributes and components while establishing proper governance on stability and scalability of source data
  • Collaborate with cross-functional teams responsible for implementing projects in support of functional and company wide business objectives

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

  • 3+ years of experience in sales or marketing operations, data analytics or related field.
  • Advanced knowledge of Snowflake, Redshift and Salesforce, familiarity with related CRM integrations (ZoomInfo, Clari, Marketo, Zendesk)
  • Experience with using SQL to work on building data views and understanding of data warehouses such as (Snowflake, Databricks, Redshift)
  • Advanced knowledge of analytical tools ranging from Excel and GSheets to visualization platforms such as Looker, Tableau, CRMA, SiSense and others.
  • Experience working with a fast paced growth environment and proven ability to manage multiple initiatives.
  • Strong attention to detail, with ability to work cross functionally in a fast-paced environment
  • Excellent verbal and written communication, with ability to simplify complex concepts.
  • Excellent verbal and written communication.
  • Focused on identifying problems with creative solutions.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here

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For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.


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The Company
HQ: Chicago, IL
600 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

G2 is the world's largest and most trusted software marketplace. More than 80 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.

G2 is democratizing software, disrupting the traditional analyst model, and building trust by showcasing the authentic voice of millions of software buyers. When you choose software based on the experiences of people just like you, you can reach your true potential.

We’re proud that over 60% of the Forbes Cloud 100 are G2 customers. And we’re even prouder to partner with them on building their reputation, managing their software spend, gaining valuable software insights, and growing their business.

Why Work With Us

G2 was founded to be a place where people will love to work. We have big goals and are grounded in our PEAK values. Employees are led by conscious leaders who share commitments and 7 core leadership principles. We celebrate successes, forgive mistakes, and support one another during challenging times. Together, we will grow and reach the top.

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