Broad Reach Media Specialist

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

Tecovas is looking for a Broad Reach Media Specialist to oversee and manage Tecovas’ paid media campaigns across all key mass media channels. These channels include, but are not limited to, TV/CTV, YouTube, podcasts, radio, out-of-home (OOH), print, direct mail, and top-of-funnel digital media campaigns. As the Broad Reach Media Specialist, you will possess a deep understanding of the media landscape, audience targeting, and both brand and performance analytics to drive impactful campaigns. You will be instrumental in driving full-funnel growth for Tecovas, focused on brand awareness, traffic, and new customer acquisition. Reporting directly to the Growth Marketing Manager, you will leverage your expertise in media to develop and execute effective campaigns to drive omnichannel growth for Tecovas.

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

What you’ll do:

• Broad Reach Media Strategy: Plan and execute broad reach paid media campaigns across traditional and digital platforms that drive both short term performance KPIs and long term brand awareness growth
• Media Negotiations and Budget Management: Negotiate media buys, placements, and partnerships to maximize efficiency and effectiveness of channel campaigns, as well as own budget management for broad reach media campaigns on a daily/weekly/monthly basis
• Campaign Management: Ownership of end-to-end campaign management from set-up, asset development with creative team, launch, reporting, and optimizations
• Performance Reporting & Analysis: Monitor, track, and report on campaign performance across broad reach channels, providing data-driven recommendations for improvement 
• Collaborate Cross-functionally: Partner with internal teams and external agencies/vendors to align media strategies with larger brand goals and marketing objectives
• Media Landscape + Trends: Stay updated on emerging media trends, competitive landscape, technologies, and industry best practices to guide new test recommendations and channel optimizations
• Omnichannel Campaigns: Develop and implement broad reach media strategies on a local level to increase Tecovas’ presence in key markets and drive growth across channels

Experience we’re looking for:

• 2-5 years of experience in media planning, buying, or strategy within an agency or brand-side environment, preferably for a Western, fashion, lifestyle, or consumer-facing brand. 
• Strong knowledge of traditional and digital media landscapes, including TV, digital video, audio, OOH, print, and direct mail.
• Proven ability to develop and execute media strategies and campaigns that deliver against performance and/or brand KPIs
• Experience using media analytics and measurement tools (e.g., Google Analytics, Heap, comscore, Kantar, Google Ads, and other partner attribution platforms/dashboards) to track performance and optimize campaigns.
• Experience leveraging consumer insights and audience segmentation and targeting tools
• Experience implementing local media and marketing campaigns is a plus 

What you bring to the table:

• You have the ability to work in a fast-paced, dynamic environment while maintaining attention to detail and meeting deadlines.
• You have excellent communication, collaboration, and project management skills, with experience working cross-functionally with creative, marketing, data analytics, and external teams.
• You have a strong understanding of media negotiations and budget management. 

Full Time Benefits & Perks: 

• We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
• 401(k) match
• Paid Parental Leave
• Flexible PTO policy
• Corporate wellness program
• Competitive salary
• Eligibility to participate in Corporate Bonus Program
• Generous employee discounts!

About Us:

Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It’s not the easiest or cheapest method, but we’re committed to classic construction techniques that stand the test of time. With 45 retail stores (and counting) across the country, we’re bringing western goods into new frontiers and aim to be the most welcoming brand in western. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! 

Hiring process and disclaimer: Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!