Brand & Marketing Lead

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Role Summary

To lead the development and execution of comprehensive brand and marketing strategies, manage partnerships and CSR initiatives, and ensure effective resource allocation and performance tracking, driving holistic marketing practices while maintaining brand consistency across all channels.

Job Responsibilities

1. Marketing Strategy and Execution

• Establish and lead sound marketing practices, align marketing activities with enterprise brand strategy, develop and execute partnership and affinity marketing strategies, and create comprehensive marketing campaigns across all stages of the marketing funnel.

2. Brand Management

• Develop and enforce brand guidelines, ensure consistent brand messaging across all platforms, manage brand assets and creative development, and conduct brand health tracking and analysis.

3. Planning and Resource Management

• Develop a holistic view of marketing, manage overall marketing budget and resource allocation, track KPIs for marketing efforts, and align with corporate, regional, and local marketing priorities.

4. Corporate Social Responsibility

• Plan and implement CSR initiatives, build relationships with key partners and stakeholders.

5. Client Value Proposition and Digital Marketing

• Define and execute Client Value Proposition, drive revenue growth through innovative offerings, and lead digital and content marketing efforts including SEO/SEM activities and client digital platform management.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or related field

• Minimum of 10 years of experience in brand, marketing, or a related field, with at least 3 years in a leadership role.

• Strong strategic thinking and ability to develop cohesive brand/marketing strategies

• Strong understanding of digital marketing and analytics

• Experience in developing and executing marketing strategies and campaign execution

• Excellent communication and interpersonal skills

• Strong project management and organizational skills

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).

Job Category:

Marketing

Posting End Date:

29/04/2025