Brand Marketing Lead, Subscriptions

Job Description

The Washington Post is seeking a strategic and results-driven Brand Marketing Lead to support the company’s Enterprise Subscription and WP Intelligence products. This role will report to the Senior Director, Brand Marketing, and partner closely with internal stakeholders to develop and execute marketing strategies that drive customer acquisition, engagement, and retention.

Responsibilities

Strategic Leadership

• Serve as the primary marketing partner for the General Manager, WP Intelligence, and the Director, Group Subscriptions & Licensing to understand business goals and define strategic marketing priorities.

• Partner with The Post’s owned & operated media and Growth media teams to develop short- and long-term marketing strategies to build awareness, and drive both acquisition and engagement for WP Intelligence and Enterprise Subscriptions.

Positioning & Messaging

• Define target audiences and craft compelling value propositions tailored to specific market segments.

• Collaborate with Product and Research teams to gather customer insights, conduct competitive analysis, and leverage market research to inform positioning and messaging.

Marketing Campaigns & Creative Development

• Write strategic creative briefs to guide internal brand studio teams in developing impactful marketing assets for media, events, and sales enablement.

• Oversee the creation and delivery of marketing materials across various owned and operated channels, including Washington Post newsletters, events, and digital properties.

Cross-Functional Collaboration

• Partner with internal teams including Sales, Product, and Analytics to ensure alignment between marketing initiatives and business objectives.

• Work closely with the B2C paid media team to identify opportunities for promotion within existing Washington Post channels.

Go-To-Market Planning

• Develop and manage cross-functional go-to-market roadmaps and timelines to support new product launches and ongoing marketing efforts.

• Support sales teams with targeted marketing materials that address client needs and drive engagement.

Performance Measurement

• Monitor and evaluate marketing performance metrics, providing insights and recommendations for continuous improvement.

• Leverage data to optimize engagement strategies and personalize customer experiences.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered.

• 5+ years of experience in B2B marketing, with a strong preference for candidates with experience in the news or media industry, professional services, or subscription-based business models.

• Proven track record of developing and executing B2B marketing strategies that drive business growth.

• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.

• Excellent written and verbal communication skills, with experience writing creative briefs and collaborating with creative teams.

• Collaborative mindset with a proactive approach to problem-solving and continuous improvement.

Preferred Skills

• Experience working with enterprise sales teams and understanding their unique needs.

• Understanding of how CRM, marketing automation, and analytics tools  measure and optimize campaign performance.

• Familiarity with B2B marketing channels, including content marketing, email marketing, and event marketing.

• Familiarity with design and copywriting principles to support creative development.

The Washington Post’s policy for employees is five days per week in the office, with exceptions for newsgathering and general business travel.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage

• Company-paid pension and 401(k) match

• Three weeks of vacation and up to three weeks of paid sick leave

• Nine paid holidays and two personal days

• 20 weeks paid parental leave for any new parent

• Robust mental health resources

• Backup care and caregiver concierge services

• Gender affirming services

• Pet insurance

• Free Post digital subscription

• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The salary range for this position is:

105,600.00 - 176,000.00 USD Annual

The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed. 

The innovation doesn’t end in the Newsroom – dozens of teams power The Washington Post.  We are now hiring the next innovator – how will you Impact Tomorrow?

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