Brand Manager, Salty Snacks Innovation

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here…

As the Brand Manager – Salty Snacks Innovation, you will uncover opportunities to drive business growth through new product innovation across multiple premium snacking brands such as Cape Cod, Late July, and Snack Factory.

Help us bring to life our mission, To Be the Fastest Growing Snacks Company in North America!

What you will do…

• Lead new product innovation strategy development across multiple brands
• Identify and gain alignment on strategic opportunity areas for growth in collaboration with Brand Marketing and Sales by effectively leveraging syndicated data, consumer research and competitive intelligence.
• Identify and plan a new product innovation pipeline that addresses consumer needs, drives incremental growth, and delivers against business strategies.
• Lead an extensive cross-functional team to commercialize new breakthrough innovation projects, delivering commercially and financially viable best-in-class platforms.
• Conduct thorough analysis of business results and/or category trends and recommend appropriate courses of action / thought leadership

Who will you work with…

• Brand Marketing
• Product Development
• Consumer Insights
• Packaging
• Sales
• Design
• Finance

What you will bring to the table… (Must Have)

• Bachelor’s Degree required
• 5+ years of experience in consumer brand management with a minimum of one role in base/retail brand management
• Passion for consumer-led innovation – high level of curiosity about the marketplace, competitors, consumers, and product/ingredients
• Demonstrated expertise in leveraging data-driven insights (Circana / Nielsen experience) to inform strategy and decision making
• Proven track record of progressing multiple projects with fast paced timelines and consistently delivering results
• High caliber leadership – taking accountability, inspiring trust, fostering collaboration, and driving organizational alignment
• Exceptional communication – clear and concise; influencing, storytelling and presenting
• Ability to seamlessly navigate the details without losing focus on the big picture
• Resilience and creative problem solving
• Strong business/financial acumen

It would be great if you have… (Nice to Have)

• MBA strongly preferred
• CPG brand innovation experience or experience with commercialization of line extensions / LTOs
• Food industry experience a big plus

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$137,000-$197,000

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.