B2C Marketing Specialist

At Too Good To Go we have an ambitious goal: to inspire and empower everyone to take action against food waste. More than 1/3 of all food produced in the world is wasted, and that has a huge impact on the environment: 10% of greenhouse gas emissions come from food waste and loss.

We operate the world’s largest B2C marketplace for surplus food. Through this app we connect businesses that have unsold, surplus food with consumers who can buy and enjoy it at a reduced price. We are a certified B Corporation with a mission to inspire and empower everyone to fight food waste together. Alongside our marketplace, we create educational tools, deliver business solutions and influence legislation to help reduce food waste.

We’re growing fast: Our community of over 100 million registered users across 19 countries has already saved more than 400 million meals from going to waste - together avoiding more than 1 million tonnes of CO2e. In 2023, Apple recognised Too Good To Go as Winner at the prestigious annual App Store Awards, for our app’s exceptional user experience and profound impact on society.

 We look for talented people with diverse backgrounds to join our team. Right now, we are looking for an exceptional B2C Marketing Specialist to join the UK & Ireland Marketing team based in London.

Sounds like your kind of mission? Here is what it will entail:

We are looking for a motivated and results-driven B2C Marketing Specialist to join our UK-IE Local Marketing Team at Too Good To Go. The primary goals of this role are to drive measurable growth across key B2C marketing channels, including email, push notifications, paid ads and social media, and enhance brand awareness. If you are passionate about data-driven marketing and are eager to work for a company having an impact on the planet, we want to hear from you.

Your Responsibilities

Reporting to the B2C Marketing Manager for the UK-IE Market, you will:

• Drive measurable increases in KPIs via B2C channels such as CRM, social media and paid ads.
• Generate actionable insights from CRM, paid ads, social media, and campaigns to improve outcomes.
• Support the development of quality brand awareness in the UK & IE market by helping to plan and execute local campaigns and localise global campaigns.
• Work efficiently by adopting and adapting proven ideas from other markets and sharing local successes globally.
• Create content for use on social media and in paid ads.
• Assist with the ideation, execution, and analysis of regular marketing campaigns aligned with strategy and KPIs.
• Collaborate with the Key Accounts team for B2B2C marketing activities.
• Utilise tools like Looker, Braze, SproutSocial, Meta/Appsflyer to evaluate campaign and channel performance.
• Identify opportunities for channel optimisation and increased ROI.

Requirements:

• Experience within B2C marketing and solid understanding of B2C marketing channels, including CRM, social media, and paid ads, and how to analyse results
• Experience working in a data-driven environment where you analyse how your campaigns impact the bigger picture results, and learn from testing
• Experience in FMCG, grocery retail, tech, online marketplace or food & beverage companies preferred
• Excellent written and verbal communication skills
• Experience in campaign planning
• Strong organisational skills
• Basic content creation and editing skills (e.g. Canva, Adobe Express).
• Experience in using social media scheduling, CRM and analysis tools
• Knowledge of consumer behaviour and customer-centric thinking
• Experience with ATL channels (e.g., OOH, TV) and influencer marketing is a bonus
• Keen eye for detail, and proficiency in briefing and reviewing creative content
• Strong drive to positively engage consumers, in an audience-centric manner
• A desire to help make a positive impact on our planet and society

What we have to offer 

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,350+ colleagues across 19 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

Benefits

• WORK FLEXIBLY: 
• Enjoy hybrid working from our great offices, at home or abroad.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events
• CELEBRATE & SOCIALISE
• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Get to know our community with a monthly free Surprise Bag
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups 

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

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