Demand Generation Marketing Manager - 12 month Contract

BigCommerce's mission is to help merchants sell more at every stage of growth, from small startups, to mid-market businesses to large enterprises. We focus on being the best ecommerce platform so our customers can focus on what matters most: growing their businesses.
We are equally passionate about growing our employee's careers and providing them an incredible experience as we rapidly expand across the globe. We are proud to have been recognized numerous times for our product and workplace culture. We empower our people and customers to build, innovate and grow, so together we can redefine the ecommerce industry.
Demand Generation Marketing Manager, EMEA (Fixed Term Maternity Cover)
BigCommerce is disrupting the ecommerce industry as the SaaS leader for fast-growing, mid-market businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.
We are looking for a London-based Demand Generation Marketing Manager to execute marketing campaigns focused on full lifecycle marketing, from acquisition to retention across the BigCommerce and Feedonomics product lines. As a key member of the marketing team, this person must have a passion for leading integrated, multi-channel campaigns with a results and data-driven mentality.
Our ideal candidate is a driven, forward-thinking marketer who can quickly gain a deep understanding of our buyer's journey and turn that into delivering the right message to the right buyer at the right time.
What you'll do

• Own the campaign execution plan for merchant acquisition and engagement across key segments and verticals with the goal of generating demand and meeting or exceeding pipeline and revenue targets
• Leverage data and insights to inform campaign strategy, content, and tactic mix, and then work cross-functionally to lead the execution of programs
• Develop and support regionalized instances of global initiatives working alongside the global marketing team
• Act as an internal, cross-functional advocate for the agile deployment of regionalized campaigns for established EMEA markets and growth markets
• Responsible for managing, updating, and reporting out program level budget
• Track, measure, optimize and report on the campaign performance against agreed-upon metrics, identify gaps and action plans to course-correct as the campaign execution unfolds
• Build and maintain marketing plans and associated program calendars
• Use a process of testing to prove hypotheses and recommend performance optimizations
• Lead and project manage internally with internal and external stakeholders
• Build excellent working relationships with all key business leaders, colleagues, and the broader team, including those in Product, Product Marketing, Operations, Legal, and Sales
• Cultivate an environment of teamwork, openness, creativity, and continuous improvement
• Collaborate with senior leaders to establish strategic plans and objectives
• Take on ad-hoc projects as needed

Who you are

• 5+ years of campaign marketing experience, preferably at a SaaS, ecommerce or other subscription-based company
• Demonstrated success with end-to-end integrated campaign design, rollout, and project management
• Experience in audience analysis, messaging, content and journey mapping, program development, and measurement
• Familiarity with inbound and outbound channels (Digital, events, sales outreach, email, partner, content marketing) and an understanding of how they can work together to form an optimal channel mix
• Demonstrated ability to create close alignment and collaboration with other teams
• Experience with Salesforce, Marketo, and JIRA preferred
• The ability to spend at least two days per week in our central London office

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Diversity, Equity & Inclusion at BigCommerce
Our employees make the difference. At BigCommerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at BigCommerce, please let us know during any of your interactions with our recruiting team.
Learn more about the BigCommerce team, culture and benefits at https://careers.bigcommerce.com .