Digital Marketing Specialist/ Demand Generation Specialist
Location: Belgium
Reports to: Global Demand Generation Director
As a Campaign Specialist / Digital Marketing Specialist, you'll be responsible for planning, executing, and optimising global integrated marketing campaigns that drive pipeline and brand awareness across key audience segments.
You'll collaborate cross-functionally with content, design, digital, events, digital marketing operations and sales teams to deliver integrated, measurable, and scalable programs across multiple channels. Main goal: pipeline generation.
You're a proactive, hands-on Digital Marketeer who thrives in a fast-paced environment and brings strong executional rigor, creative thinking, and data-driven decision-making to every campaign.
Key Responsibilities
Campaign Strategy & Planning: Define campaign goals, audience segments, and channel mix aligned with business objectives.
Campaign Execution: Launch and manage end-to-end campaigns across email, paid digital, social, events, and partner channels.
Content & Asset Coordination: Brief and collaborate with content, creative, and digital teams to deliver compelling assets that support campaign objectives.
Performance Tracking & ROI: Monitor campaign KPIs and performance in tools like Pardot, Salesforce, Google Analytics, and ad platforms; optimize based on insights. Clear understanding of data tracking (UTM parameters, lead scoring, grading, etc)
Budget Management: Track and manage campaign budgets, ensuring cost-effective execution and maximum ROI.
Cross-Functional Collaboration: Act as the bridge between teams, ensuring alignment across stakeholders and seamless execution.
A/B Testing & Optimization: Continuously test messaging, channels, and formats to improve campaign outcomes.
Marketing Ops & Tech: Use marketing automation and CRM tools to manage workflows, segment audiences, and report on campaign results.
Post-Campaign Analysis: Deliver clear and actionable insights through reporting and retrospectives to drive continuous improvement.
What You Bring• 4+ years of experience in B2B marketing, demand generation, or campaign management• Strong project management and organizational skills• Hands-on• Proficiency in tools like Project Management platforms (Monday, Clickup), Marketing Automation tools (Pardot), Salesforce, Pardot, Google Ads, LinkedIn Ads, and analytics platforms, experience with agency relationship / management.• Understanding and/or management of different marketing channels for campaign execution like: google ads, bing ads, reddit, x, meta, email marketing, in-product notifications (Pendo), website (WordPress), webinars (Zoom, BigMarker), manage third party partners for content syndication, outsourced webinars, online PR platforms.• Data-driven mindset with a passion for measurable results• Team player attitude with strong collaboration and communication skills
What we offer
- Learning and education, both external and internal
- Competitive gross salary and net allowances
- Best in class benefits like health insurance, pension plan, meal vouchers, etc
- 32 days PTO
- Work from home and flexible hours
- Company Car and fuel card
- Creative freedom and autonomy
- Growth potential in a fast-growing company
- Fast-paced environment
- Innovative and awarded product
- After work events and annual company trip
- I could keep going, but you get the picture ;)
Top Skills
What the Team is Saying
What We Do
Managing IT has never been a bigger challenge. Hardware, software, and users can be anywhere at any time, making IT environments extremely dynamic and often complex. A seemingly simple question has become terribly difficult to answer: ‘Who is using what device?’
IT managers have to make decisions that are often based on scattered, out of date, and incomplete data sources. How can you effectively manage the IT of an organization, if you’re not 100% sure of what assets you have to manage in the first place?
This question inspired Lansweeper and still drives us today. We believe that answering it is crucial to tackle and simplify many of the challenges IT professionals face every day.
Centralized IT Asset Data enables every stakeholder who needs insights into your company’s IT landscape to speak the same language. Connecting and centralizing IT Asset Data to collaborate across silos, locations, and departments is essential.
Eliminate the blind spots from your environment and discover assets you didn't even know about. Lansweeper's IT Inventory Platform provides you the means to achieve complete visibility into your IT, centralized into one solution, helping you gain an in-depth understanding of your entire IT estate.
Lansweeper creates a substantial reduction in the measure of time IT teams would ordinarily spend on routine, yet key assignments, such as network discovery, inventory, software distribution, licensing and updates. This task automation is critical for organizations with restricted staff and IT spending plans. Reveal needless expenses, support budgeting decisions, and manage your IT cost-effectively with Lansweeper
The basic premise of good cybersecurity is that you can’t protect what you can’t see. So the critical first step when it comes to basic cyber hygiene is to maintain visibility of your IT environments and develop the relevant daily routines to inspect and verify.
Why Work With Us
We are a Team, that Cares, Grows & Delivers.
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Employees engage in a combination of remote and on-site work.
