About Acadia Pharmaceuticals
Acadia is advancing breakthroughs in neuroscience to elevate life. Since our founding, we have been working at the forefront of healthcare to bring vital solutions to people who need them most. We developed and commercialized the first and only FDA-approved drug to treat hallucinations and delusions associated with Parkinson’s disease psychosis and the first and only approved drug in the United States and Canada for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on Prader-Willi syndrome, Alzheimer’s disease psychosis, and multiple other programs targeting neuro-psychiatric and neuro-rare diseases. For more information, visit us at Acadia.com and follow us on LinkedIn and X.
Please note that this position is based in Princeton, NJ. Acadia's hybrid model requires this role to work in our office three days per week on average.
Position Summary:
As a key member of the Neuroscience Consumer Marketing team, you will play a pivotal role in driving the execution of innovative U.S. marketing strategies and initiatives aligned with the ambitious 2025 Brand Plan. In this dynamic position, you’ll have the opportunity to lead and collaborate on impactful tactical plans and activities, while serving as a valuable individual contributor within the Digital Excellence & Consumer Marketing function. Join us and be at the forefront of shaping the future of neuroscience marketing
Primary Responsibilities:
- Contributes to overall Consumer Marketing strategy development and annual budget planning
- Contributes and leads various areas across the consumer marketing team during critical new campaign launch year
- Serves as Consumer Ambassador Program lead, manages execution and optimization
- Drives collaboration with the Advocacy team to deliver integrated tactics and programs
- Collaborates with Brand Marketing to ensure a seamless customer experience (patient/caregiver and HCP)
- Develops KPIs and measurement criteria related to core projects
- Pulls through strategy for unbranded campaign
- Leads the tactical planning for areas of responsibility
- Evaluates innovative technologies and tactics aligned with marketing objectives.
- Partners with cross-functional partners on relevant market research and metrics to refine access marketing strategies and/or tactics to help generate and/or incorporate customer insights.
- Partners with and supports cross-functional departments/colleagues like HCP Marketing, Corporate Affairs, Sales, and Sales Training.
- Manages related AOR(s) and supplier partners to drive tactical plan performance effectively and efficiently.
- Develops and delivers presentations as needed to commercial leadership and other internal groups.
- Participates in and adheres to MLR submission and review processes.
- MTP Unbranded Website Execution, Management, Optimization and day to day lead including website, CRM, digital asset collaboration including social media
- Manages and monitors related budget
- Adheres to all corporate policies and industry guidelines in a compliant manner.
- Other responsibilities as assigned.
Education/Experience/Skills:
- Bachelor’s degree and/ or business experience in Marketing or related field. MBA is a plus but not required. Targeting 6-8 years of progressively responsible experience in the pharmaceutical and/or biotech industry, including deep knowledge of consumer marketing. Experience in omnichannel marketing planning and execution including TV. New campaign launch and program experience required. Interest or experience in working with brand Ambassadors, Advocacy and Influencers. Neuropsychiatry, and caregiver experience highly valued.
- Biopharma brand management and multi-channel tactical experience
- Demonstrated experience building multi-channel marketing campaigns
- Demonstrated successes in one or more areas of marketing development, execution and measurement (e.g., market research, campaign development, program development, tactical implementation, ROI analysis)
- Demonstrated experience directing partner suppliers
- Demonstrated ability to work in a dynamic, fast-paced collaborative environment
- Demonstrated ability to interface/collaborate with other departments to achieve business goals
- Negotiating skills, specifically with business partners or management and influencing senior-level leaders regarding matters of significance to the organization
- Skilled at effectively communicating department or area issues and results within and across functional areas and delivering presentations of technical information concerning specific projects or timelines. Able to gain the cooperation others.
- Skilled at effectively leading a cooperative team effort and organizing resources to achieve team goals. Able to make and prioritize process and resource decisions based on overall team needs.
- Skilled at building effective relationships
- Ability to travel up to 30% of time
Physical Requirements:
This role involves regular standing, walking, sitting, and the use of hands for handling or operating equipment. The employee may also need to reach, climb, balance, stoop, kneel, crouch, and maintain visual, verbal, and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedule or business needs.
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EEO Statement (US-Based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We would strongly encourage you to apply – especially if the reason you are the best candidate isn’t exactly as we describe it here.
It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.
As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia’s career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at [email protected] or 858-261-2923.
Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodation given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.
Notice for California Applicants: Please see our California Applicant Privacy Notice within our Privacy Policy.
Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters): The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. (“Acadia”). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in absence of an executed search agreement will not obligate Acadia in any way with the respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.
What We Do
Our Acadia family of care-ageous warriors aspire to enable brighter moments for patients and their loved ones. For 30 years, we have been working at the forefront of healthcare to bring vital solutions to people who need them most.
We developed and commercialized the first and only approved therapies for hallucinations and delusions associated with Parkinson’s disease psychosis and for the treatment of Rett syndrome. Our clinical-stage development efforts are focused on treating the negative symptoms of schizophrenia, Alzheimer’s disease psychosis and neuropsychiatric symptoms in central nervous system disorders.
Important Notice for Candidates - Be Aware of Fraudulent Recruiting Activity
Acadia Pharmaceuticals has become aware of fraudulent recruiting activity being circulated via email and LinkedIn by individuals impersonating Acadia Talent Acquisition employees. These communications may appear legitimate due to an official-looking Acadia email address or website, referencing of an actual recruiter and/or manager at Acadia (easily found on LinkedIn), and/or offer documents falsely signed by an Acadia executive. The impostor uses the incentive of a job interview and job offer to solicit sensitive personal information from the intended victim.
Please note that the Acadia Talent Acquisition and HR Team will ONLY interact with a candidate from "Acadia-pharm.com" domain sourced emails. We do not request sensitive personal information, such as a Social Security Number, or payments of any kind during the interview or job offer process. Acadia strongly recommends individuals, who receive email solicitations, to carefully verify the authenticity of the correspondence before responding. Never provide personal information or click on links if you are unsure a communication’s legitimacy. If in doubt, please contact [email protected] to verify.
