Marketing Manager - Online Poker

The Marketing Manager - Online Poker plays a critical role in driving the growth and performance of the online poker platform. Reporting directly to the Director of Poker Marketing, this position is responsible for writing, planning, and executing promotional campaigns targeting key business KPIs, including acquisition, engagement, and retention. This role also involves working cross-functionally with teams in creative, CRM, and other departments to ensure promotions are effectively launched and supported. The Marketing Manager will manage the promotion calendar, create accurate terms and conditions for regulatory submission, track promotion performance, and provide reporting insights. The role will work closely with the sportsbook, casino teams, and retail poker rooms to coordinate cross-vertical promotions and ensure a seamless omni-channel experience. This role involves a mix of operational and strategic responsibilities, with a strong focus on execution (e.g., promotion setup, compliance, and reporting) while also contributing to creative strategy by developing promotion concepts and aligning offers with business KPIs.

Essential Responsibilities

• Develop, execute, and optimize promotions targeting key KPIs for the online poker platform (e.g., acquisition, retention, engagement). Write promotion terms and conditions and submit for regulatory approval.
• Work with the creative, CRM, and analytics teams to design and launch engaging promotional content. Collaborate with sportsbook and casino teams for cross-vertical promotions.
• Maintain and track a detailed promotion calendar to ensure timely execution of campaigns. Monitor and report on the success of promotions, providing data-driven insights for optimization.
• Pull promotion reporting, track crediting of bonuses, and ensure accurate processing of bonuses for players. Monitor the performance of promotions and adjust strategies based on data analysis.
• Ensure promotions comply with all relevant gaming regulations and submit required documentation for approval.
• Collaborate with retail poker rooms to ensure integrated promotions and a seamless experience for retail and digital players.
• Work with the sportsbook and casino marketing teams to develop and promote cross-vertical campaigns that benefit the overall business and increase player engagement across platforms.

Required Knowledge and Skills

• A strong understanding of online poker, player behavior, and industry best practices is required.
• A bachelor’s degree in marketing, business, communications, or a related field is preferred, although not strictly required.
• At least 4+ years of experience in marketing, particularly in the online gambling or gaming industry, preferably with poker.
• Proven experience in planning and executing marketing campaigns, ideally within the online gaming or poker industry.
• Exceptional communication skills, with the ability to effectively collaborate across teams and with external partners.
• Experience working with cross-functional teams, including CRM, analytics, and creative teams.
• Ability to analyze performance data and optimize campaigns based on insights.
• Familiarity with regulatory requirements for promotional campaigns in the online gaming industry.
• Organizational skills to manage promotion calendars, track deadlines, and ensure timely execution.

Supervisory Responsibilities

• This role does not have direct supervisory responsibilities but has the potential to evolve into a first-level managerial role as the team grows.

Education

• A bachelor’s degree in marketing, business, communications, or a related field is preferred, although not strictly required.

Minimum Years of Experience

• At least 3-5 years of experience in marketing, particularly in the online gambling or gaming industry #LI-HYBRID