Associate Director, Access Marketing

Posted 2 Days Ago
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Parsippany, NJ
187K-229K Annually
Senior level
Software • Biotech • Pharmaceutical
The Role
The Associate Director, Access Marketing develops strategies and tactics for Ferring's market access efforts, including go-to-market recommendations and value propositions. This role leads promotional tool development and works with internal and external stakeholders to optimize market access initiatives, ensuring timely and budget-compliant execution.
Summary Generated by Built In

Job Description:

As a privately-owned, biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our ‘people first’ philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world’s oldest enemy: disease.  

This role is responsible for the development of Market Access strategies and tactics for Ferring products including A) go-to-market recommendations, B) payer, IDN, and trade channel strategy, C) market access value propositions and promotional tools, and D) internal communication resources.

  

With Ferring, you will be joining a recognized leader, identified as one of “The World’s Most Innovative Companies” by Fast Company, and honored by Fortune with inclusion on its “Change the World List,” for addressing society’s unmet needs. Ferring US is also Great Places to Work® Certified, distinguishing it as one of the best companies to work for in the country. 

 

Responsibilities:  

  • Lead the development of the overarching Market Access strategy for select Ferring products.

  • Lead the strategy and tactical development of above brand programs and resources

  • Lead the strategy and tactical development of strong product value propositions for payers, health systems, and trade.

  • Develop impactful promotional tools that effectively convey the value of Ferring products to Market Access customers.

  • Identify new opportunities and lead implementation (e.g., go-to-market recommendations, scenario planning, refined account segmentation, partnerships with key customers)

  • Monitor the dynamic and evolving US Market Access environment (e.g., market research, analytics, health policy, customer meetings) , evaluate potential implications for Ferring products, and lead development of resulting action plans

  • Develop strategy and resources to communicate the impact of Market Access initiatives to internal stakeholders.

  • Provide Market Access input to cross-functional partners and initiatives (e.g., pull through, training, evidence gaps)

  • Oversee external vendors to ensure products are completed on time and on budget.

  • Provide assessment and resulting action plans of external vendors to ensure quality and efficiency of outputs

  • Innovate Market Access promotional processes and/or outputs to elevate the department within the organization and to customers

  • Support brand planning process for assigned products

 

Requirements: 

  • Bachelor’s degree in Business, Economics, Science or related area required.

  • Advanced degree desirable (e.g., MPH, MBA, PhD, PharmD)

  • Experience in leading and managing teams preferred

  • 10 years in pharma or biotech industry, including at least 5 years of Market Access or Marketing experience.

  • Expertise in the US market access environment (e.g., payers, health systems, pharmacies, health policy and reimbursement)

  • US Market Access launch experience preferred.

  • Consulting experience desirable.

  • Key initiatives completed on time and on budget.

  • Develop a clear strategy and consistently execute prioritized tactics.

  • Retain and improve market access for key Ferring products as defined by product KPIs.

  • Internal partners understand Market Access needs.

 

Ferring + you    

At Ferring, we offer competitive total compensation along with an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. From working hours that respect your lifestyle, a culture that is welcoming and equitable, and the chance to work with the industry’s most impressive people, these are just some of the ways we live our "People First" philosophy.    

  

Our Compensation and Benefits   

At Ferring, base salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $187,000-$229,000 which is the reasonable estimate of the base compensation for this role. The actual amount paid may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, education and primary work location. Additional compensation for this role will be provided based on competitive annual incentive compensation targets in the form of an annual bonus - payouts are based on individual and company performance.

  

Benefits for this role include comprehensive healthcare (medical, dental, and vision) with a premium differential, inverse to base salary, to be paid by employees, a 401k plan and company match, short and long-term disability coverage, basic life insurance, wellness benefits, reimbursement for certain tuition expenses, sick time of 1 hour per 30 hours worked, vacation time for full time employees to accrue up to 120 hours in the first four (4) years of employment, and 160 hours in the fifth (5th) year of employment as well as 15 paid holidays per year. We are proud to offer paid parental leave subject to a minimum period of employment at Ferring. 

   

Ferring is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local laws.   

  

Join our team and your voice will be heard, and your contributions will be valued. If you love to come up with new ways to make a positive difference and see them through, you will fit right in.    

  

We are proud to be an Affirmative Action/Equal Opportunity Employer (including Disability/Protected Veterans). We maintain a drug-free workplace.    

 

 

Location:Parsippany, New Jersey

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The Company
HQ: St-Prex
5,940 Employees
On-site Workplace
Year Founded: 1950

What We Do

Ferring Pharmaceuticals is a privately owned, research-driven, specialty biopharmaceutical group committed to building families and helping people live better lives. We are leaders in reproductive medicine and maternal health, and in areas of gastroenterology and urology. We are at the forefront of innovation in microbiome-based therapeutics and uro-oncology intravesical gene therapy. Ferring was founded in 1950 and employs more than 7,000 people worldwide. The company is headquartered in Saint-Prex, Switzerland, and has operating subsidiaries in more than 50 countries which markets its medicines in over 100 countries.

Community guidelines available here: https://re.ferring.com/Ferring-LinkedIn-Community-Guidelines

Social Media Privacy Notice available here: https://www.ferring.com/social-media-privacy-notice/

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