Violet

We're on a mission to create a more open, distributed, and collaborative version of e-commerce, where shoppers can buy products directly inside social, livestream, sms, voice, AR, VR, or any other experience developers and app companies decide to build. And we unlock that vision with a single API that allows apps to connect directly to a brand or retailer's e-commerce backend without the need for expensive and complex integrations. Our universal commerce API enables any app to launch its own integrated checkout, connected to its own network of merchants.

Building innovative commerce applications has traditionally required building bespoke, individual integrations into a multitude of e-commerce platforms. The cost and difficulty of those integrations has been an existential threat to companies and a barrier to innovation. With our headless API, any application can leverage seamless connections to merchant systems on 10+ e-commerce platforms, and we're adding more every month. These connections support synced product data, dynamic checkout, and what we're calling Order Writeback, enabling each in-app purchase to be no different than a purchase directly on a merchant’s website.