Actable

Consulting: Building a Framework for Customer Data Enablement

Actable provides structured consulting engagements designed to right size the opportunity for customer data activation, develop a customized framework for activation, and chart a clear course for strategic, disciplined advancement.

Key areas of focus include assessments of:

Business demands and use-case for customer data deployment

Current-state readiness of data assets, technology, organization and team, software deployment planning and adoption

Data science advancement and execution planning

Customer Identity resolution planning

Investment requirements and payback

MarTech vendor assessments, especially CDP & ESP.

Delivery: Delivering and Executing Customer Data Strategies

Our delivery practice takes ideas out of the theoretical realm and into reality. We bring an interdisciplinary ‘tiger team’ to your organization, ready to execute strategies our team develops or that accelerate previously-existing initiatives.

Services include but aren’t limited to:

Marketing deployments utilizing advanced activation software (e.g. CDP, journey/personalization tools, etc.)

Ongoing customer identity resolution management

CDP implementation

ESP Migration

Upstream data readiness, sourcing, development, and engineering

Custom audiences and customer segmentation

Custom reporting and analytics solutions

Advanced integrations and solutions architecture

Data Science as a Service: Enhancing Customer Data with Actable Data Sciences

Take your consumer data to the next level with predictive modeling and enrichments. Our Data Science team creates custom machine-learning models around your business goals and deploy them into your data environments and marketing systems.

Custom predictive models include but aren’t limited to:

Propensity

Churn

Channel Optimization

Next-Best Action

Product Recommendations

Predicted Value