Amy Jo Kim, who worked on Rock Band and The Sims, thinks gamification often misses the point. But designers can still learn from games.
Tech companies often see accessibility as a compliance issue. At Adobe, it’s a fundamental part of good design.
Ideation is one of the most important steps in a design process. Use these techniques to get your team’s ideas flowing.
Sketchstorming takes advantage of the brain’s natural affinity for visual imagery. Use it to develop innovative solutions to your design problems.
After defining the ride-hailing product category, Shalin Amin is building a two-sided apartment marketplace at Zumper.
Many product creators make a common but costly mistake — they focus too much on the business’ objectives and forget about their users. As a result, the products they design suffer from bad UX.
Virtual tours and tools that let shoppers enter homes by themselves are helping the company adapt to the pandemic.
As demand shifts for gig economy startups, Wag is experimenting with new offerings.
Heuristic analysis is a useful way to get multiple expert eyes on a product to evaluate its usability. Here’s a guide to getting started.
Think about who your users are, what they want to do, and why.
