A shared vision, developed through strategy, means that your team and stakeholders have the same mental model for your future product. Good strategy takes you from where you are to where you want to be.
UX jobs are increasingly asked to bundle other skills. That combination may lead to problems, but there are ways you can make these “mega-roles” work for you.
Many product creators make a common but costly mistake — they focus too much on the business’ objectives and forget about their users. As a result, the products they design suffer from bad UX.
User interviews aim to get direct feedback from users. They’re an opportunity for UX researchers to ask questions to understand user preferences about a particular product or feature.
User flows are diagrams of how a typical user interacts with a product or application. User flows are the responsibility of the product manager and UX designer.
