Design Articles

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Tiffany Hale Tiffany Hale
Updated on April 20, 2024

Should You Be Focusing on Product Design or Service Design?

Know when your product is suffering from service design issues — not product design ones.

Conor Mackin Conor Mackin
Updated on April 20, 2024

UX for Ecosystems: Why It’s Important

Here’s why and how to consider a product’s ecosystem during the design process.

Image: Shutterstock / Built In
Brian Bekins Brian Bekins
Updated on April 20, 2024

How to Manage Design Assets During a Rebrand

Rebranding your company’s visual identity is a huge undertaking. Our expert explains how to ensure you don’t get overwhelmed by the process.

Image: Shutterstock / Built In
Mike Hyzy and Bret Wardle Mike Hyzy and Bret Wardle
Updated on April 20, 2024

How to Gamify Your UX Design Process

Six steps to implement achievements into your UX and UI design process, with examples.

Image: Shutterstock / Built In
Bansi Mehta Bansi Mehta
Updated on April 20, 2024

Why Design Debt Is a Liability Your Product Cannot Afford to Have

UX problems compound over time and become costly to fix if ignored for too long.

Frank Rose Frank Rose
Updated on April 20, 2024

Can Design Thinking Corner the Market on Our Attention Economy?

In the Information Age, we’re inundated with companies fighting for our attention. But this information glut has a less obvious effect: it’s fueled the triumph of design.

Ed Orozco Ed Orozco
Updated on April 20, 2024

What Is Design Strategy, and Why Do You Need One?

A design strategy is a set of principles that aligns your business’s mission and vision with the design of your products. Use this guide to put one together for your business today.

Jeff Link Jeff Link
Updated on April 20, 2024

Why Design Maturity Is All About Culture

Industry leaders are proving that design isn’t just for designers anymore.

Billy Frazier Billy Frazier
Updated on April 20, 2024

Don’t Major in Design! Do This Instead.

If you want to be a designer, don’t be a design major. Here’s why.

Image: Shutterstock / Built In
 Ari Krzyzek Ari Krzyzek
Updated on April 15, 2024

How Machine Learning Tools Can Enhance UX Design

A plethora of new technologies promise to shake up the work of the UX designer. Our expert explains how to get the most out of them.

Image: Shutterstock / Built In