A disconnect often exists between the teams that package data and the clients that use it. Odd as it may sound, a role-playing exercise can bridge that gap.
In 2018, my creative partner and I had to figure out how to capture a behind-the-scenes look at a live performance. Our results offer a new path forward for capturing the ephemeral via technology.
By providing a highly customized shopping experience, retailers are much more likely to increase revenue, reduce returns and establish customer loyalty.
