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The Senior Manager of Marketing Analytics & Insights drives the transformation of raw marketing data into actionable insights. This role involves developing frameworks for tracking KPIs, automating data processes, and generating recommendations for marketing strategies. Responsibilities include evaluating campaign effectiveness, creating analytics tools, leveraging data for budget optimization, and mentoring analytics teams.
The Luxury Channel Marketing Coordinator will coordinate and develop 360 communication strategies including content strategies and campaigns across various media channels, manage CRM activities, and organize high-profile events for luxury automotive brands, focusing on performance analysis and customer engagement.
The Marketing Measurement Strategist will lead the delivery of marketing mix model insights for Chevrolet, quantifying the sales impact of media spend and optimizing budgets. This role involves media planning and analysis to improve ROI, and requires collaboration with cross-functional teams to convey analytical findings.
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The Collision Marketing Supervisor will lead the strategy for the collision business by building relationships with insurance companies, identifying opportunities to increase revenue, ensuring operational excellence at Collision Centers, and coordinating with various teams to achieve sales targets.
The Marketing Measurement Strategist at Chevrolet will lead marketing mix model insights, advising on media planning and analyzing the ROI of media investments. The role requires collaboration with internal teams to deliver actionable attribution insights and optimize budget allocations based on quantitative analysis.
The Marketing Measurement Strategist will lead the delivery of marketing mix model insights for Chevrolet, quantify sales impact of media spend, and provide budget optimization recommendations. They will advise media planning, analyze media investment ROI, and convey findings to stakeholders to support business objectives.
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