Social Media Strategist

Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Cadillac Tower three times per week, at minimum.
Overview:
The General Motors Global Social Marketing team is looking for a motivated and detail-oriented Social Media strategist to support the social media and brand engagement efforts for one of our leading vehicle brands. This individual will assist in managing the social media presence across platforms, supporting the execution of best-in-class campaigns that align with the brand's key customer demographics. You'll play a key role in ensuring that social content is relevant, engaging, and consistent across channels, while supporting the broader social media strategy.
As a social-first thinker with a passion for digital trends, you'll assist in managing content calendars, collaborating with internal teams and agencies, and helping foster a loyal, engaged social community. Your ability to adapt to fast-paced environments and your experience in social media execution will help elevate the brand's presence and meet key KPIs, including reach, engagement, and brand loyalty. Prior experience and/or interest in automotive, truck category, premium auto, performance vehicles, and/or racing while not required, an advantage for this role.
Key Responsibilities:

• Content Planning Support: Assist the social media team and external agencies in the development of evergreen social media strategies and content, ensuring alignment with content pillars, product education, and seasonal content needs.

• Content Calendar Coordination: Help manage the social media content calendar, collaborating with cross-functional teams to ensure timely delivery of content. Work closely with internal teams, legal, and third-party partners to ensure all content meets necessary approvals and guidelines.

• Channel Management Support: Assist in managing brand social media channels, ensuring content is formatted correctly and optimized for platform-specific best practices.

• Community Development & Engagement: Support the development of loyal social media communities across platforms, assisting in managing influencer relationships and user-generated content (UGC) initiatives to foster brand advocacy.

• Project Management Support: Help organize meetings with internal and external teams to coordinate content planning, timelines, and deliverables. Track the progress of social media campaigns and ensure all milestones are met.

• Collaboration: Work closely with cross-functional teams, agencies, and partners throughout the content development process to ensure successful campaign execution.

• Metrics Reporting Assistance: Collaborate with the analytics team to gather data and provide insights for monthly performance reports, helping to refine future content strategies.

• Platform Best Practices: Assist in maintaining relationships with social platform partners, learning from best practices, and staying informed on innovative content strategies.

• Brand Consistency: Help ensure that all content on social platforms reflects the correct brand tone, voice, and messaging.

• Trend Monitoring: Stay updated on emerging trends in social media to support the development of timely and relevant content strategies.

• Global Coordination Support: Assist in aligning content sharing strategies across global teams, ensuring content resonates in multiple markets.

Requirements:

• Experience: 2+ years of experience in social media, campaign support, or community management, with a strong understanding of social media platforms and trends.

• Platform Expertise: Familiarity with major social media platforms (Meta, Instagram, TikTok, YouTube, etc.) and an understanding of best practices for engaging content on these platforms.

• Creative Passion: A strong understanding of brand tone and language, with the ability to create content that is aligned with the brand's voice.

• Project Management: Strong organizational and project management skills, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment.

• Communication Skills: Excellent written and verbal communication skills with a keen attention to detail.

• Collaboration: A team-oriented approach, with the ability to collaborate effectively with cross-functional teams and external agencies.

• Proactive Approach: A self-starter who is proactive in driving results and solving problems efficiently.

• Education: Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.

Additional Description
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
#LI-MO1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.