The Senior Manager, Integrated Media Strategy at Pfizer will help define the global media strategy for Oncology/Primary Care products, leading the creation of audience-centric media strategies and overseeing collaboration with various teams and agencies. The role emphasizes a results-driven approach to optimize media investments and achieve marketing excellence across paid, owned, and earned channels.

The role involves owning the strategy, planning, execution, and success measurement of event programs targeting public sector audiences, including trade shows and customer conferences. The candidate will manage event logistics, budget forecasting, lead processing, and work cross-functionally with sales and marketing teams to drive business impact.

The Paid Media Associate will execute and measure Paid Media strategies, analyze data for keyword recommendations, create and test ad copy, optimize client campaigns based on insights, and contribute to knowledge sharing within the team.