Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.
Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.
Your Impact:
As the Website Marketing Manager, you will own the development and ongoing optimization of our website. Your role will be critical in ensuring the website accurately represents our brand and serves as a high-performing demand generation engine. This role will involve close collaboration with product marketing, demand generation, content and design teams.
What you will do at Mirakl:
- Website Management
- Develop and execute a comprehensive website strategy aligned with business goals, ensuring it supports lead generation, conversion and engagement.
- Own website content strategy, navigation, structure and updates in collaboration with cross-functional teams.
- Ensure the website reflects brand positioning and messaging consistency.
- Performance & Optimization
- Monitor website performance metrics (traffic, conversion rates, SEO rankings, page speed, etc.) and provide insights to optimize performance.
- Execute A/B tests to improve user experience, conversion rates, and engagement.
- Lead SEO strategy and execution in collaboration with the digital marketing team.
- Cross-Functional Collaboration
- Partner with the demand generation across all regions and products.
- Work with the product marketing and content teams to ensure the website effectively communicates the value of our solutions.
- Collaborate with design and development teams for website enhancements and troubleshooting.
- Technology & Analytics
- Manage website-related tools and platforms (e.g., CMS, analytics, A/B testing tools).
- Ensure data accuracy and tracking in Google Analytics and other reporting tools.
- Recommend and implement new technologies to improve website functionality and marketing efforts.
- Compliance & Maintenance
- Ensure website compliance with privacy regulations (e.g., GDPR, CCPA).
- Oversee regular maintenance to ensure security, functionality, and uptime.
What Mirakl is looking for in a candidate:
- 5-7 years of experience in website management or digital marketing, preferably in B2B SaaS or technology companies.
- Expertise in managing websites with CMS platforms like WordPress, HubSpot, or Adobe Experience Manager.
- Strong knowledge of SEO principles, web analytics tools (e.g., Google Analytics), and A/B testing.
- Experience in driving conversion optimization and lead generation strategies.
- Basic understanding of HTML, CSS, and web development principles (coding experience a plus).
- Data-driven mindset with strong analytical skills to interpret metrics and derive insights.
- Excellent project management skills with the ability to manage multiple priorities.
- Strong collaboration and communication skills to work effectively across teams.
We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.
Top Skills
What the Team is Saying
What We Do
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Why Work With Us
At Mirakl you will have all the advantages of a start-up environment: innovation, adaptability, autonomy, flexible process, and a real involvement in decision making. Each employee contributes to Mirakl’s success, either as a group or individually, by using their unique skills and working in harmony with our corporate values.
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Mirakl Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
