Job Description
The Web Lead, APAC, is responsible for developing and executing a strategic approach to Procore’s digital presence in the region. This role focuses on managing the website as a critical tool to drive demand, growth, and revenue. With a strong technical foundation and a creative mindset, you will ensure the website delivers exceptional user experiences, supports marketing and sales objectives, and reinforces Procore’s position as the construction platform of choice.
As a self-starter with deep technical expertise and a knack for problem-solving, you will thrive in a collaborative, fast-paced environment. You’ll work closely with cross-functional teams to optimize website performance, increase conversions, and build meaningful connections with customers, prospects, and partners in the APAC market.
This role is based in Sydney, Australia and we are looking for someone to start immediately.
What You’ll Do:
- Define and execute the APAC web strategy, ensuring alignment with regional marketing goals and global web standards.
- Work along side the global COE’s to manage the regional website’s architecture, ensuring scalability, usability, and performance by building and maintaining high-quality, engaging experiences tailored to our APAC audience.
- Continuously improve the website’s user experience (UX) by leveraging insights from user behavior, analytics, and testing.
- Implement best practices for SEO, ensuring high visibility and discoverability in regional markets.
- Working with the global COE’s, oversee website development and maintenance, ensuring seamless integrations with marketing and sales technologies (e.g., Salesforce, Marketo, Demandbase and Braze).
- Manage and optimise website tracking and analytics tools to provide actionable insights for decision-making.
- Track, analyze, and report on website performance metrics, identifying opportunities to improve traffic, engagement, and conversion rates.
- Use A/B testing and other methodologies to inform data-driven enhancements.
What We’re Looking For:
- 8+ years of experience managing websites, ideally for B2B SaaS, technology, or a similar industry.
- Strong track record in website optimization, UX/UI design, and technical problem-solving.
- Proficiency in building and managing content within CMS platforms (e.g., WordPress, Contentful ).
- Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms like Adobe Target.
- Familiarity with SEO best practices and tools like SEMrush or Ahrefs.
- Strong strategic thinking with the ability to align website initiatives with broader marketing objectives combined with a analytical mindset and ability to translate data into actionable insights.
- Exceptional organizational skills, with the ability to manage multiple projects in a fast-paced environment.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across teams and regions.
Additional Information
Perks & Benefits
At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.
About Us
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.
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What We Do
At Procore Technologies, we’re collectively building towards what’s next for our employees, industry, customers, and global communities. Our cloud-based construction management software streamlines the entire lifecycle of a construction project, connecting field and office teams, centralizing data to mitigate risks, providing real-time financials, and more to help clients efficiently build everything from skyscrapers to hospitals to airports.
Procore was founded in 2002, and we’ve since grown into a global company of groundbreakers working throughout North America, EMEA, and APAC. Coming together from across diverse backgrounds to be our best, we embrace a culture of ownership and excellence that gives our teams the tools to grow and thrive as they shape their careers – and the Procore of tomorrow.
To learn more about Procore and how you can build what comes next for your career, visit us at https://www.procore.com/jobs.
Why Work With Us
We make each other better at Procore. Here, your career is not pre-defined and it can take many paths. While you own your career, we provide you with the support and opportunities to help you succeed. You can help us transform an industry while you are transforming your career.
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