VP Marketing

Description

Who are we?

Voyantis is the pioneer in the emerging space of enabling growth teams to acquire, engage, and retain their most valuable customers, based on fusing per-customer LTV predictions with prescriptive AI.

Voyantis was founded in 2020 on the premise that market fundamentals are shifting companies worldwide from growth-at-all-costs strategies to efficient and responsible growth practices, with a focus on improving Unit Economics. With a bold mission to leverage AI to reimagine the whole Growth process, to streamline this transition and ensure its sustainability, Voyantis eliminates the guesswork from customer value creation, empowering leaders with actionable strategies and tactics to acquire, nurture and retain the high-value customers their businesses really need, with the actions and the timing that would be most impactful to achieve their goals.

Leading companies like Miro, Rappi and Moneylion rely on Voyantis to effectively apply these predictions. They use Voyantis to drive high-value customer acquisition on platforms like Google and Meta, optimize incentives through Salesforce and Braze, and perfectly time upsells, resulting in a 20%-40% ROI uplift.

Voyantis is well-backed by top VCs such as Target Global and SquarePeg. The company has tripled in size annually over the past two years and now boasts a team of 70 with offices in California, New York and Tel Aviv.

What are we looking for?

VP Marketing will be a key leadership team member, reporting to the CEO and working closely with high-profile advisors.

Your primary mission will be driving pipeline & revenue, brand equity, designing a new category, and Product Marketing Management (PMM). This strategic role requires strong leadership skills and the ability to work cross-functionally to effectively reach, educate, nurture, and drive action across our target audience.

Your role will include planning and strategizing a full-throttle marketing strategy, building field, warm, partners and organic growth engines, initiating and managing 360-degree brand marketing campaigns, leading the marketing roadmap efforts, building a scalable marketing organization, and executing your plan from A-Z while achieving all planned business KPIs.

You should have extensive experience and knowledge of brand building, demand (mainly field, warm & partners), and growth generation, and PMM strategies to help generate hundreds of new opportunities every year, all while properly engaging and converting the generated funnel. An emphasis is placed upon experience in category creation and building.

You will manage full-cycle marketing efforts in a demand gen, field, partners, SEO, content marketing, social media, PR, analysts and community building. .

Responsibilities

• Develop and implement a cohesive marketing strategy and roadmap to increase revenue growth, from demand gen and content marketing to designing a new category and brand recognition
• Own the marketing budget and metrics, and foster an understanding of our marketing efforts through excellent internal reporting and result-sharing
• Lead current/build the marketing organization from the ground up
• Analyze, report, and optimize all marketing programs based on ROI and demand generation effectiveness
• Prioritize marketing projects and allocate resources accordingly
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Present weekly marketing performance and revenue reports to management
• Forecast hiring needs for the marketing department

You will also Strategize and lead the development of the following three marketing pillars:

• Brand Marketing - Brand Equity and Category Design, Self-Evangelism 
• Demand Generation - Partners Marketing, Field Marketing, warm demand gen 
• Product Marketing - Product messaging, sales enablement and pipeline qualification and conversion 

Requirements

• Minimum of 7 years of experience in building, managing, and leading high-scale marketing organizations
• At least 4 years of experience as a Brand Marketing leader - Proven experience in brand building (messaging, branding, and positioning) and Brand Awareness development 
• A solid track record in building, managing, and scaling at least 5 team members and freelancers at the same time
• A proven experience in building tech categories including analyst relations
• At least 4 years of experience in SaaS ABM and marketing to CMOs, CGOs, and marketing leaders
• At least 2 years of experience in global speaking events with excellent communication skills
• At least 2 years of experience in building field marketing demand gen machines.
• Knowledge in community planning and building 
• Vast experience in targeting EMEA and USA
• Track record of successfully developing and managing multiple marketing channels simultaneously
• Strong analytical and project management skills
• Native English or high level of proficiency
• Experience with Israeli startups 
• Willingness to travel monthly (field & channel events)