VP, Global CIO & Next-Gen Platform Field Marketing

Posted 7 Days Ago
Be an Early Applicant
5 Locations
231K-402K Annually
Senior level
Cloud • Software
If you’re ready to build your future — and the future of technology — then you’re in the right place.
The Role
The VP of Global CIO & Next-Gen Platform Field Marketing will develop comprehensive marketing strategies and lead a high-performance team to drive growth and enhance customer engagement in the B2B sector.
Summary Generated by Built In

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

Salesforce is seeking a visionary and strategic Vice President (VP) of Global Field Marketing to lead and transform global marketing for the CIO & Next-Gen Platform business. This leader will drive growth by developing and executing a comprehensive go-to-market field marketing strategy spanning demand generation, high-impact events, digital marketing across paid and organic channels, content creation, and integrated campaigns. Based in the U.S. with global responsibilities, this role requires a dynamic leader adept at accelerating Salesforce’s CIO & Next-Gen Platform growth, market presence, and customer engagement worldwide.

Primary Responsibilities:

  • Develop and execute comprehensive marketing plans, including budget allocation, resource management, and cross-functional collaboration to align with Salesforce's go-to-market strategy for our CIO & Next-Gen Platform business, including a focus on Agentforce and Data Cloud products.

  • Proven ability to build strong, collaborative relationships with sales teams and develop high-performance field marketing plans within complex, matrixed environments, with a focus on driving leads and pipeline. Success in this role requires innovative, creative thinking and a results-oriented mindset.

  • Collaborate closely with product marketing leaders to ensure goals are aligned, messaging is clear and executed appropriately in marketing programs, and plans are aligned to the business priorities and address the unique challenges of each product or audience.

  • Serve as a senior marketing leader in all business unit sales calls and meetings, effectively representing marketing’s initiatives to the field while providing valuable sales feedback to inform and enhance marketing strategies.

  • Work with other field marketing peers to share best practices and leverage existing assets.

  • Manage communications to key stakeholders across the business.

  • Build and lead a diverse and inclusive team of high-performing marketing professionals. Coach and inspire team members to reach their full potential and advance their careers within Salesforce.

Required Skills & Experiences:

  • Extensive Field Marketing Experience: 15+ years in integrated marketing, with 7-10+ years in field marketing.

  • B2B Marketing Expertise: 10+ years developing and executing B2B marketing strategies and programs.

  • Demand and Budget Management: 10+ years driving demand, pipeline, and managing marketing budgets with strong forecasting and analytical marketing skills.

  • Adaptability, Agility, and Speed: Ability to manage multiple initiatives in a fast-paced, changing, growth-oriented environment with a bias for action and innovation.

  • Strategic and Analytical Thinking: Experience managing change and ambiguity, creating structure, and owning initiatives.

  • Strategic Mindset: Synthesizes market research and competitive intelligence to develop compelling go-to-market strategies.

Leadership:

  • Strategic Vision: Demonstrates long-term thinking with the ability to adapt and pivot as needed.

  • Competitive Edge: Deep understanding of what drives competitive advantage; aligns resources effectively.

  • Results-Oriented: Passionate, driven, and committed to delivering exceptional outcomes.

  • High Energy: Maintains a high level of drive and enthusiasm, with a relentless focus on results and customer success.

  • Talent Development: Prioritizes the growth and development of team members, fostering a culture of excellence.

  • Talent Acquisition: Proactively recruits and builds high-performing, diverse teams.

  • Effective Communicator: Exceptional collaboration and executive communication skills to drive alignment and inspire confidence.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $251,500 to $402,400.For Washington-based roles, the base salary hiring range for this position is $230,600 to $368,900.

For California-based roles, the base salary hiring range for this position is $251,500 to $402,400.

For Illinois based roles, the base salary hiring range for this position is $230,600 to $368,900.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.

Top Skills

B2B Marketing Strategies
Data Analytics
Marketing
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The Company
HQ: San Francisco, CA
72,000 Employees
Hybrid Workplace

What We Do

Salesforce is the #1 AI CRM, where Humans with agents drive customer success together. Through Agentforce, our groundbreaking suite of customizable agents and tools, Salesforce brings autonomous AI agents, unified data from any source, and best-in-class Customer 360 apps together on one integrated platform to help companies connect with customers in a whole new way.

Salesforce is democratizing AI agents for businesses of every size and industry so every company can embrace a workforce without limits. Our low code, open, and secure platform helps companies build and customize Salesforce fast so they can safely scale AI-powered work to every customer and employee experience and transform their business.

Salesforce is proud to be the market leader, but we’re even more proud to lead in philanthropy, innovation and culture. Guided by core values of trust, customer success, innovation, equality, and sustainability, Salesforce is more than a business — we’re a platform for change.

Why Work With Us

There’s no typical day in the life of a Salesforce employee. You could be transforming our next AI innovation — or transforming your community. Closing deals — or closing your laptop for a day of Volunteer Time Off. Driving change for our customers — or driving change within one of our high-performing teams.

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