Vice President, Social & Influencer Strategy

Role: VP Social Influencer & Strategy

Client: Global Automaker

Date: 10 FEB 25

Project Requirements / Deliverables:

Weber Shandwick seeks a critical thinker who is proficient in social media data and can advise on timely and strategic decisions for our clients' social strategy. They must be able to gather insights from data and ask tough questions to help inform earned social activity. The VP Social Influencer & Strategy Lead will work closely with the other reporting leads that manage an infrastructure of data across traditional news media and survey research.

Key responsibilities:

• Be an SME on listening tools, oversee organic social reporting and produce it.
• Recommends earned social engagement, content strategies, media outreach opportunities and content creator outreach based on social media insights.
• Produce benchmarking reports across social channels and activations.
• Research content creator opportunities based on demographics, event type, and social channels, and collaborates with the Creator Lead on recommendations for outreach.
• Presents data in an engaging way to internal stakeholders to help inform a strong earned social strategy.
• Ensure our social reporting tools are best-in-class and stay up to date on social reporting capabilities in the marketplace.
• Takes ownership of the quality of social data and evolving its use in reporting.
• Collaborates with social analysts in other departments at global automaker.

Essential Qualifications:

• Bachelor’s degree in marketing, PR, communications, analytics, or related field
• 5-7 years of experience as a social analyst, digital researcher, or earned media analyst
• Strong analytical skills and an appetite for curiosity and confidence in identifying insights
• Ability to manage projects from beginning to end while working collaboratively with other team members
• Comfortable with Microsoft Offices Tools with strong skills in Excel and PowerPoint
• Proficiency writing Boolean and/or using a social software tool (ex. Brandwatch, Talkwalker, Sprinklr)
• Excellent written and strong presentation skills
• Ability to find meaning in data and to visualize data effectively

Preferred Qualifications:

• Experience with influencer measurement
• Strong data visualization skills and experiencing using Power BI or Tableau
• Automotive or technology PR industry experience 
• Crisis reporting experience

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

California/Washing Salary range: $131,000 - $170,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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