Nexstar Broadcasting Group seeks an experienced, driven broadcast professional to serve as Vice President/General Manager of our media properties in Myrtle Beach, South Carolina (DMA #97.) The successful candidate will have full oversight of WBTW (CBS), as well as WBTW.com, and all other digital, mobile and social media assets for the station.
WBTW serves eight northeastern South Carolina counties and two counties in North Carolina. A hyphenated market, WBTW is in Myrtle Beach on the North Strand, a continuous beach that runs through the heart of the city. The station also operates a sales and news bureau out of Florence. WBTW is the market news leader and is consistently recognized for its highly accomplished news product. The station also produces local content in a news share agreement with WFXB, the local FOX affiliate.
Living in Myrtle Beach is a great choice for professionals seeking a vibrant coastal lifestyle with a growing job market. The city offers a strong tourism and hospitality industry, along with expanding opportunities in healthcare, education, and business. With its low cost of living compared to other coastal cities, no state income tax on Social Security benefits, and a business-friendly environment, Myrtle Beach is an attractive place to live and work. Residents enjoy year-round warm weather, beautiful beaches, and a variety of outdoor activities, making it easy to maintain a healthy work-life balance. Additionally, the area boasts a welcoming community, excellent dining and entertainment options, and ongoing development that continues to bring new career opportunities.
This is an exciting opportunity to oversee a dominate television and digital operation in a highly desirable market. We are looking for someone who has the expertise to take the station’s operations and revenue to a higher level. We want a leader who will leverage Nexstar’s diversified resources with all assets of the station, who can also motivate the WBTW team to stretch for higher achievement across all departments. We are looking for a stakeholder, someone who is engaging, promotes good citizenship and wants to pursue an opportunity to advance their career.
Key Responsibilities and Requirements
Ideal candidates will have a minimum of three years of leadership experience at a broadcast television station with accompanying digital assets. The right fit for this position will be a seasoned and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community in which they have previously served, and a proven history of audience growth. In addition, ideal candidates should possess a strong track record of revenue achievement, share growth and financial expense understanding. This position requires a leader with exemplary strategic vision, focused execution, and a verified understanding of local outreach and thoughtful community involvement. In addition to having a proven track record of managing high-performing sales, and news teams, the successful candidate must be effective in collaborating with department heads and staff members, while promoting teamwork within all areas of station operations, preferably with oversight of a large staff. The ability to engage local community leaders and develop long-term relationships with key station clients is essential. This role requires a leader who can bring a strategic vision, drive operational efficiency, and foster an inclusive culture that supports all departments in achieving their goals. If you’re passionate about local broadcasting, committed to community service, and ready to lead a dynamic team, we want to hear from you!
If you are driven by a determination to succeed, have a tireless work ethic, as well as a commitment towards creative, successful revenue generation and engaged in serving the community, then apply online at www.nexstar.tv.
About Nexstar Media Group, Inc.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 316,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
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Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
